Barcelona’s top design, animation, VFX and post shop to
apply its award-winning aesthetic to U.S. ads, film and TV marketing, games and

LOS ANGELES—Custom EFX, one of Europe’s top
boutique providers of visual effects, animation and post-production services, has
opened a studio in Los Angeles. A rising star that has worked with agencies
across Europe, South America and Asia for such brands as BMW, Nescafe, Samsung,
Coca Cola and Ikea, the Barcelona-based studio is aiming to repeat that success
in U.S. while targeting work in advertising, film, television, gaming and
digital media.
The new Los Angeles studio will be led by veteran executive
producer Marie Soto, assisted by a team of producers and digital artists. The
company has lined up sales representation on the West Coast and in the Midwest.
It will also be linked to Custom EFX’s international sales network, which
includes new representatives in Germany, Dubai, India and Asia.  

Marie Soto
Custom EFX has recently gained significant experience with
U.S. clients through a strategic partnership with Antenna, the production unit
of entertainment ad agency Ant Farm. That has included design, animation and
visual effects assignments for major game, entertainment and advertising
“We see a lot of demand for the type of work that we do,
especially among U.S. advertising agencies,” explains Quique Medina, Executive
Creative Director and founder of Custom EFX. “Technology has made it very easy
to work across international borders, and we believe that we can compete very
well from creative, technical and budgetary points of view.”
Custom EFX’s services include animation, motion graphics,
visual effects, color grading, compositing and sound design. The studio’s
creative team has won numerous awards including two Gold Lions and one Silver
Lion at Cannes. The studio’s technology arsenal includes high-end color
grading, editing, compositing and visual effects platforms.
Recent projects include a campaign promoting tourism in
Andorra where the studio created 3D animation inspired by the performers of
Cirque du Soleil. The studio also recently produced 12 minutes of custom
mapping graphics in a project for the government of Catalan, and a new Japanese
market campaign for Kirin Beer.  
Quique Medina
Soto joins the studio from Antenna, where she was executive
producer. She brings strong credentials in management, operations and sales for
leading visual effects, animation, live action and post production 
“Custom EFX has generated a lot of buzz in Europe and elsewhere
through its unique blend of creative energy, world-class talent and expansive
technical resources,” Soto says. “They’ve established a new model for creative
studios that delivers fantastic creative solutions and streamlined production
through a single source. That’s a formula that has a lot of appeal for ad
agencies, broadcasters, studios and other clients.”

Custom EFX
Custom EFX is a full-service creative studio focused on
leading edge visual effects, animation, motion graphics and post-production.
Headquartered in the heart of Barcelona’s vibrant design community, the studio
supports the advertising, entertainment and digital media industries. The
company’s team of artists, producers and technical experts are passionate about
creative and technical challenges and exploring the frontiers of contemporary
audiovisual innovation.
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