Culver City Studio collaborates with Ben Mor
on second Music Video.
Culver City,
Calif.—Award-winning digital production studio HOAX Films provided
visual effects services for Work Bitch, the
new Britney Spears video, directed by Ben Mor. The song is the first single
from Spears’ upcoming eighth studio album which drops December 1st.
Calif.—Award-winning digital production studio HOAX Films provided
visual effects services for Work Bitch, the
new Britney Spears video, directed by Ben Mor. The song is the first single
from Spears’ upcoming eighth studio album which drops December 1st.
Work Bitch marks the second collaboration between the visionary Mor and HOAX
Films. The design studio previously delivered visual effects for Part of Me, directed by Mor for Katy
Perry in 2012. For Work Bitch,
HOAX Films completed sky replacements shots, set extensions and cleanup.
Films. The design studio previously delivered visual effects for Part of Me, directed by Mor for Katy
Perry in 2012. For Work Bitch,
HOAX Films completed sky replacements shots, set extensions and cleanup.
After making
its world debut on The CW, Work Bitch hit
the internet where it caused a huge sensation. The video opens on Spears posing
against a white wall, flanked by back-up dancers in black leather. The same
dancers later join the singer in the desert for more sizzling choreography. The
Daily Beast called Work Bitch “ridiculous, weird, sexy, and fierce—and the
best thing (Spears has) done in almost a decade.”
its world debut on The CW, Work Bitch hit
the internet where it caused a huge sensation. The video opens on Spears posing
against a white wall, flanked by back-up dancers in black leather. The same
dancers later join the singer in the desert for more sizzling choreography. The
Daily Beast called Work Bitch “ridiculous, weird, sexy, and fierce—and the
best thing (Spears has) done in almost a decade.”
“Ben’s
innovative music videos work like films, each with its own unique visual
narrative,” says HOAX Films executive producer Alexis Nelson. “We are
excited to collaborate on such a stunning music video.”
innovative music videos work like films, each with its own unique visual
narrative,” says HOAX Films executive producer Alexis Nelson. “We are
excited to collaborate on such a stunning music video.”
“Ben sets
the creative bar very high,” adds HOAX Films creative director Rick Sander,
“and raises it with each new video. It’s great to be part of the process.”
the creative bar very high,” adds HOAX Films creative director Rick Sander,
“and raises it with each new video. It’s great to be part of the process.”
Mor says
that he and HOAX Films have developed a productive rapport for visually-driven
projects. “Alexis, Rick and the whole crew
at HOAX are one of a kind,” he says. “They are great to work with and always go
above and beyond. I really like working with local, creative people who deliver
stunning visuals like the biggest studios.”
that he and HOAX Films have developed a productive rapport for visually-driven
projects. “Alexis, Rick and the whole crew
at HOAX are one of a kind,” he says. “They are great to work with and always go
above and beyond. I really like working with local, creative people who deliver
stunning visuals like the biggest studios.”
Work Bitch is produced by Spears’ Scream
& Shout partner-in-crime will.i.am and debuted last week at No. 12 on
the Hot 100. The music video is produced for Black Dog Films/Little Minx,
executive producer Coleen Haynes and producer Tony McGarry.
& Shout partner-in-crime will.i.am and debuted last week at No. 12 on
the Hot 100. The music video is produced for Black Dog Films/Little Minx,
executive producer Coleen Haynes and producer Tony McGarry.
About HOAX
Films
Films
HOAX Films
is a Culver City-based digital production studio specializing in visual effects
and design for feature films, broadcast, commercials and web content. The
studio’s credits include the music
videos 21st Century Girl (Willow
Smith), Laser Beams (Talib Kweli), Sunshine (Little Dragon) and Raw (Dan Black), as well as ad campaigns
for Game of Thrones, Harry Potter and Absolut Vodka. Upcoming
projects include Zombeavers!
is a Culver City-based digital production studio specializing in visual effects
and design for feature films, broadcast, commercials and web content. The
studio’s credits include the music
videos 21st Century Girl (Willow
Smith), Laser Beams (Talib Kweli), Sunshine (Little Dragon) and Raw (Dan Black), as well as ad campaigns
for Game of Thrones, Harry Potter and Absolut Vodka. Upcoming
projects include Zombeavers!
Creative Director
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