Directing duo brings
strong credentials in comedy storytelling and a shelf of awards including a
Cannes Gold Prix.

Los Angeles— Tiago Guedes and Stjepan Klein,
the European directing duo who work under the pseudonym John Doe, are bringing
their smart, funny, occasionally provocative and always original style of
storytelling to the United States. The pair, whose work includes both
traditional and viral campaigns for such brands as Blaupunkt, KFC, Nestle’s,
T-Mobile, Vodaphone and motorbike maker Bajaj, have signed with Los
Angeles-based Accomplice Media
for exclusive stateside representation.

Guedes and Klein have been collaborating as John Doe since
2003 (originally with Milovan Radovic and Masataka Namba) and have worked with
ad agencies across Europe as well as in South America and India. Along the way,
they’ve collected scores of awards, including a 2007 Cannes
Lions Direct Grand Prix for a campaign promoting Spain’s Banco
Gallego that employed footage of a Barcelona sportscaster fainting during a
live television broadcast. John Doe’s work has been short-listed at Cannes in
six consecutive years.
“Despite their name, John Doe has been anything but
anonymous outside the U.S.,” says Accomplice Media executive producer Jeff
Snyder. “They have won the attention of agencies on three continents by
consistently delivering  fresh and
original work. We’ve been fans for years and are very excited to have the
opportunity to introduce them to the American market.”
Klein notes that he and Guedes met Accomplice Media
executive producer Jeff Snyder at Cannes several years ago. They became friends
and Snyder was the first person they contacted when they decided to seek
representation in the United States. “We asked Jeff to take a look at our work
and he responded immediately,” Klein says. “We only want to work with companies
where we have a strong personal attention. We think that’s essential to
Guedes and Klein met as students at New York’s Film Academy and
began working together as John Doe three years later. One of their first
projects was an ad for audio maker Blaupunkt in which a pair of stuffed animals
sitting in the back window of a car are propelled into a number of sexual
positions by the pounding bass of the car’s sound system. The ad became a viral
sensation and established John Doe’s international reputation.
Although much of the pair’s output comes from a comic
perspective, they are shrewd storytellers, with an impeccable sense of
character and emotion. They can as easily provoke audiences to wistful empathy
as laughter. Among their more recent efforts is a public service announcement
for Vodaphone’s RED service plan, which is composed from actual cell-phone
videos collected from the pair’s friends and family. The idea was to capture
“real life” emotions.
“We’re always looking for good concepts,” Guedes says.
“Whether they are comic or dramatic doesn’t matter, we like good ideas.” Guedes
adds that their passion for great ad concepts is what is now driving them to
pursue work in the United States. “The creativity of U.S. advertising is really
strong,” he says. “The U.S., along with England, Argentina and Brazil, is the
place to be.”
Guedes and Klein also have busy, separate careers outside of
advertising. Guedes has more than a dozen credits as a director of feature
films, television and short films, including Odisseia, a critically-acclaimed television series
for Portuguese broadcaster RTP. Klein is currently in post-production with a
feature-length documentary about a one-night-only concert given by a German
rock band in Tokyo.
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