Post house provides color, editorial
and VFX services for the latest in a series of spots out of DDB.

CHICAGO—Filmworkers provided post-production
services with a distinctive Windy City accent for the latest spot from State
Farm. Conceived by Chicago agency DDB, the spot features State Farm spokesman
Aaron Rodgers, who finds himself wedged uncomfortably between a pair of Bears
fans during an airline flight. The two fans are played by George Wendt and
Robert Smigel in a reprise of their roles as “Bob” and “Carl” from a classic Saturday Night Live skit. Bob and Carl
poke fun at Rodgers as the “discount double check guy” while tending a pair of
tray table grills filled with sizzling brats.

State of Turbulence is
the latest in a series of State Farm ads to pass through Filmworkers’
post-production pipeline before making their way to air. Colorist Michael Mazur
performed final color grading while VFX director Rob Churchill handled visual
effects and editorial finishing.
Churchill had a hand in the reappearance of a character from
Rodgers’ past spots for State Farm: a roly-poly Cheesehead who mimics the
quarterback’s discount double-check hand gesture. In this instance he does so
while clinging to the plane’s wing. Churchill composited the actor into the
shot and added sky and wind effects to create a sense of over-the-top realism.
“DDB comes up with great concepts that consistently challenge us to do our best
work,” Churchill says.
Turbulence follows
an earlier State Farm ad titled Billboard,
where Filmworkers created a cast of some 5000 digital actors. Promoting the
company’s new auto loan program, the spot features a pair of bank executives on
a rooftop attempt to take down a billboard advertising the program. They are
stopped when a huge crowd forms on the street below.
With the exception of a few real actors appearing in close
ups, the crowd of gawkers is made up entirely of digital actors, produced by
Filmworkers with the crowd-generating software Massive. “We’ve created crowds
before to fill sports stadiums, but this was a much more complex application,”
explains Churchill. “We have people looking up, taking pictures with cell
phones, talking with other people, fidgeting. 
Some walk, some run. They weave around each other…all in a random
Churchill and Michael Anderson used Flame Premium systems to
composite the live and digital elements. Colorist Fred Keller applied the final
grade in a Baselight system to ensure a perfect match. Illustration specialist
Giannini Creative and digital studio Vitamin, both Filmworkers affiliates, also
contributed to the project.
Filmworkers is located at 232 E. Ohio St. Penthouse,
Chicago, IL 60611. For more information, call (312) 664-9333 or visit
CLIENT:  State Farm
AGENCY:  DDB Chicago. Barry Burdiak, Senior
VP/Group Creative Director, John Hayes, Senior VP/Group Creative Director; Chad
Broude, Associate Creative Director; Brian Boord, Associate Creative Director;
Scott Kemper, Executive Producer; Scott Terry, Production
PRODUCTION:   Arts & Sciences. Matt Aselton, Director.
EDITORIAL: Cutters. Grant Gustafson, Editor; Matt
Walsh, Editor; Patrick Casey, Producer.
POST: Filmworkers. Michael Mazur,
Colorist; Rob Churchill, VFX Director; Lisa Long, Executive Producer.
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