Culver City, Calif.—Alexis
Nelson, Co-Founder and Executive Producer of HOAX Films will participate in a
panel discussion entitled Creating CG and
VFX in Commercials as part of The World Animation and VFX Summit on
November 5th.  Nelson will
discuss HOAX Films’ recent work for Guess, NBC, Chevrolet, Absolut and other
brands, and how a boutique visual effects house can thrive in the fiercely
competitive world of advertising.

The panel discussion will be chaired by
freelancer writer Thomas J. McLean. Other panelists will include Robert Sethi,
Creative Director of The Mill, and Ludovico Marenzi, Managing Director of
Mackevision. The panel is scheduled for 2:15 p.m. – 3:15 p.m., November 5th,
at the California Yacht Club in Marina del Rey, California.

“Despite rising time and budget pressures,
advertising continues to offer talented visual effects providers opportunities
to do high quality, creative work,” says Nelson. “We believe that boutique
providers, like HOAX Films, are the source of some of the best new work because
of their flexibility, lower overhead and the creative freedom that give their
artists.”

Nelson co-founded HOAX Films, with VFX
Director Rick Sander, in 2010. The company provides visual effects and post
production services for commercials, feature films, television, music videos,
branded content and digital media. Its credits include music videos for Britney
Spears, Katie Perry and Willow Smith, broadcast campaigns for The Smurfs and Game of Thrones, and the Spike TV series Deadliest Warrior.

Not yet 30, Nelson has been recognized
industry-wide as an emerging and innovative leader. She began her career at
Motion Theory, where she was involved in projects for Buick, Heineken,
Tanqueray and John Hancock. She served as Visual Effects Producer for Deadliest Warrior, Spike TV’s most
popular series, supervising a team of 30 artists. She also managed graphics,
animation and visual effects departments for the Discovery series Bad Universe.

At Warner Bros., Nelson led CG production on
short films for the United States President’s Emergency Plan for AIDS Relief
(PEPFAR). She is currently producing environmental films for SustainUS, a civil
society group of United States delegates who are participating in the United
Nations Framework on Climate Change (UNFCCC) Meeting of the 19th Conference of
Parties. She holds a degree in Design Media Arts from UCLA and is a member of
Women in Film.

Sponsored by Animation Magazine, The World
Animation and VFX Summit includes three days of panels, screenings, discussions
and networking with a global array of high-level animation and visual effects
professionals. The event aims to help shape the future of worldwide animation
and VFX with like-minded Industry leaders, and to connect studio executives, producers,
agents, distributors and talent, face-to-face in a warm and intimate club
environment.