Web Entertainment
Pioneer to discuss the future of content creation and distribution in a world
where there is no “business as usual.”

Burbank, CA—November 1, 2013— Danny Zappin, co-founder and
former CEO of the pioneering YouTube network Maker Studios, will deliver the
keynote address at Createasphere’s 13th
Annual Entertainment
Technology Expo
(ETE). Entitled Wake
Up!!  There Is No “Business As Usual,”
the session will be
moderated by Benny Luo, founder of the influential web entertainment site
NewMediaRockstars. It’s scheduled for 11:00 a.m. on November 7th in
Theatre 1 at the ETE host site, the Los Angeles Marriott Burbank Airport Hotel
in Burbank, California.

In a provocative and
eye-opening session, Zappin and Luo will discuss the explosive growth in
broadband and over-the-top content and its game-changing implications for
content creators. Drawing on their personal experiences at the frontier of
online content, the two visionary leaders will offer their perspectives on the
current state of the industry, where it’s headed, and what they’re doing to
capitalize on today’s emerging opportunities. It’s a session no one who hopes
to succeed in the brave new world of digital content will want to miss.
“For those involved in creating and distributing content,
the old ways of doing business no longer hold,” says Kristin Petrovich Kennedy,
president of Createasphere, ETE’s sponsor. “Danny’s keynote will reveal what’s
new and what’s coming very quickly in television and cinema. It’s meant to be a
wake-up call, but it will also empower attendees by showing them how they can
thrive in a future that is already taking shape.”
ETE is the West Coast’s premiere exposition for content
creators, featuring technology demonstrations from more than 50 leading
software and hardware developers, as well as a packed lineup of workshops, master
classes, panel discussions and speakers, featuring the best and brightest minds
from all corners of the entertainment world.
Other highlights

Dailies and Post,
On-Set vs. Facility: Can’t We All Just Get Along?

An all-star panel tackles one of the most significant issues in production
today. Decisions related to dailies—how they are processed, where and by
whom—can significantly impact the course of production and post-production. Cinematographer
Doug Emmett (Paranormal Activity 4, Bachelorette), DIT Duck Grossberg (Life of Pi, Dawn of the Planet of the Apes) and Leandro Marini, founder of Local
Hero Post (Pitch Perfect, The Haunting in Connecticut 2) discuss
dailies workflows employed in their recent projects and share their views on
best practices in pre-production, on the set and in post.
November 6th, Theater 1, 5:00pm–5:45pm
Doug Emmett, Duck Grossberg, Leandro Marini
Moderator: Lance Holte, Senior
Director of Post Production, Bandito Brothers
How’d You Get That

In the 4th annual installment of one of ETE’s most popular features,
members of the Society of Camera Operators reveal secrets behind amazing shots
that defy description and bend reality. It’s an hour jam-packed with tips,
techniques and back stories that will sharpen the craft of anyone who aspires
to work behind the lens.
November 6th, Theater 1, 3:45pm-4:45pm
Panelists: Colin Anderson, SOC; Eric
Fletcher, SOC; Alicia Robbins, SOC
Moderator: Mark
August, SOC 
What: The
13th Annual Entertainment Technology Expo
Dates: November 6-7,
Event Hours: Wednesday,
Nov 6: 1:00pm – 7:00pm; Thursday,
Nov 7: 10:00am – 4:00pm
Evening Reception: Wednesday,
Nov. 6, 5:30pm-7:00pm
Where: Los Angeles
Marriott Burbank Airport Hotel, 2500 North Hollywood Way, Burbank, California 91505
 About Createasphere
Createasphere is the premier business development partner
for technology enabled entertainment, marketing, and communications
organizations. We advance careers and technologies by connecting world-class
professionals globally online and in person. 
Createasphere was founded in 2001, and over the past decade
has grown into a global company that in 2011 produced seventeen events over
three continents as well as five websites. Createasphere became part of
Diversified Business Communications in 2008, and now drives their
entertainment, media, technology strategies and properties division. Currently,
Createasphere produces the Entertainment Technology Expos in Los Angeles; the
Digital Asset Management Conference in New York, Los Angeles, and Europe; The
DAMMY Awards in New York; the Executive Marketplaces for Houses of Worship in
Los Angeles and Chicago; Post Production Master Classes in New York and Los
Angeles, the Digital Process Workflow Lab and the online news and content
portals ProVideoCoalition.com, DamCoalition.com and
Createasphere Contact:
Petrovich Kennedy
Press Contact:
Linda Rosner

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