Director’s viral
videos “For Your Consideration” and “It’s Not Porn. It’s HBO” have drawn
millions of views on the web.

Los Angeles— Director Alberto Belli, whose viral
videos “For Your Consideration” and “It’s Not Porn. It’s HBO.” have garnered
international acclaim and millions of web views, has signed with Accomplice Media for exclusive
representation in advertising. It’s the first commercial affiliation for the young
director, who also won two Emmy Awards for short comedies he directed while a
student at USC.
Accomplice Media
Executive Producer Mel Gragido says that he became interested in working with
Belli after watching It’s Not Porn. It’s
on Facebook. In the video, several actors talk to family and friends
about salacious movie roles they have participated in. The listeners are
horrified until they learn the parts were in productions for the sophisticated
cable network.
“It was immediately apparent that this was the work of a
filmmaker whose skills would translate well to advertising,” Gragido observes.
“It was smartly acted and beautifully shot. It showed an adept hand, someone
who understood actors and knew how to make films.” 

Executive Producer Jeff Snyder adds, “His work is clever and
unique and clearly connects with today’s audience as shown through his millions
of on-line views and attention from the national press.”
Alberto Belli
Belli first captured notoriety in January of this year
through his viral video For Your
, a spoof of Les
, and actress Anne Hathaway’s pursuit of an Academy Award. The
video drew more than 1 million views on YouTube and earned praise from The New
York Times, Deadline, Entertainment Weekly, US Weekly, The Hollywood Reporter
and Reuters, among others. The Daily Beast proclaimed it the “video spoof of
the year.”
Belli’s HBO spoof has been an even bigger hit, posting more
than 3 million views in less than a month. Variety wrote, “Alberto Belli…hits
another home run.”
Belli, who was born in Mexico to Italian parents, moved to
Los Angeles to pursue a master’s degree in film at USC. His student films Zombo and The Case of the Missing Garden Gnome earned awards from the Academy
of Television Arts & Sciences. He was also honored with the prestigious
John Huston Directing Merit Scholarship. Since completing his education, he has
focused on directing music videos, short films, web films, and
Belli sees advertising as a natural outlet for his talents
and is excited about exploring new opportunities through Accomplice Media. “I
like Mel and Jeff, they are passionate and really believe in my work,” he
says.  “I also like the work of
Accomplice’s other directors and I thought they were a good match for my style
of humor.” Belli calls his work “heartfelt comedy.” “I want people to empathize
with the characters. I like to start with ordinary situations and take them to
the extreme.”
For more information about Accomplice Media, visit
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