Former Go Robot! editors Tim Wilson and Ben
Suenaga join former Ogilvy executive producer Melissa Mapes in new boutique
CITY—Editors Tim Wilson and Ben Suenaga have departed Go Robot!,
New York, and opened a new editing company with partner and Managing Director/Executive
Producer Melissa Mapes. Dubbed Friendshop!, the new
venture will temporarily operate as “Artists in Residence” at Outpost
Digital, New York, while permanent offices are undergoing construction.
Wilson and Suenaga had each been on staff at
Go Robot! for more than a decade. Wilson’s credits include ad campaigns for HP,
Exxon, UPS, Ikea and other top brands. Suenaga’s many credits include spots for
IBM, Starbucks, AT&T and PowerAde. Mapes previously served as Executive
Producer and Senior Partner at Ogilvy, New York, where she led American
Express, UPS, IKEA and Stoli among others.
Melissa Mapes, Tim Wilson and Ben Suenaga
“We were
always crazy about the idea of building our own culture, one where
collaboration and a sense of community are key,” said Wilson. “We’ve had the
pleasure of working with some of the most talented and creative minds in the
industry, and we’re excited to continue doing great work with them in this kind
of environment.”
added, “Friendshop! began long ago as a typo. Then it turned into an inside joke,
then a tumblr and now—finally—it’s a real company.”
For her
part, Mapes said that her 15 years at Ogilvy “prepared me in a great way to
handle the wily ways of the creative and demanding world of advertising.”
“Ben, Tim
and I have essentially grown up together in this business, and have been
relying on each other as partners since our careers began,” she added. “ We’re
excited to officially join forces and take on the many opportunities and
challenges ahead.”
Friendshop! can be reached via email at,, or by phone
at 212-520-3150.
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