The latest cameras,
lenses, lighting, camera accessories, workflow technology and much more to be
featured in Las Vegas-themed event.

Toronto—Some of the world’s leading
manufacturers of camera systems, lenses, lighting equipment, workflow
technology and other film and television production gear will be on hand as SIM Digital,
along with PS Production Services and Bling Digital, hosts its SIM Technology Showcase on January
30th.  Held annually at SIM’s headquarters
in Toronto, the showcase has become a can’t miss event for seasoned and
emerging production professionals seeking to connect with industry experts. Exhibitors
at this year’s event will include ARRI, which will be showing the ARRI AMIRA,
its new documentary-style camera, for the first time in Canada. Sony will be
demonstrating new workflows for its popular F55 camera system.

“It’s among the best events of its kind,” said Sebastien
Laffoux, Camera Sales Manager, ARRI Canada. “It attracts a great crowd, it’s
well organized and well executed.” In addition to ARRI AMIRA, ARRI will be
showcasing the ARRI ALEXA XT with the latest anamorphic lenses, as well as
several new lighting products, including its M8, a compact HMI lamphead; and
L7-D, an LED Fresnel. “There is a lot of anticipation for these products,”
Laffoux observed, “and we are expecting a great turnout at SIM, Toronto.”
Other highlights include:
Thales Angenieux will be showing its top optics
including the new 25-250 Zoom.
Fujinon will demo its growing range of PL Mount
lenses including the latest Fujifilm ZK Light Weight Cabrio Zooms. (The
newly developed Fujifilm ZK series features an exclusive and unique
“Detachable” servo drive unit.) 
Bling Digital will be will be demonstrating updated
systems for data management and video assist,  the latest dailies workflows for features
shooting in ARRIRAW, POD-based remote lab stations, plus editorial and
finishing solutions.
Lighting and grip specialist PS Production
Services will showcase its new EXO Camera Cart as well as its most popular
crane and dolly systems. 
More local and international exhibitors have
signed up for the show and guests can bet there will be a couple of surprise demonstrations revealed at the
“We look forward to hosting this Showcase every year,” said
SIM Digital Chief Executive Officer Rob Sim. “I like that our event takes on a
party-like atmosphere – there’s great food, refreshments and even performances.  It’s wonderful to see guests reconnecting
with old colleagues and friends as they  explore all of the new equipment and solutions
on display. Since the event draws out many of Toronto’s top industry  professionals, it has become a great platform
for launching new products in Canada.”

What:              SIM
Digital’s 9th Annual SIM Technology Showcase
When:             January
30, 2014, 3 p.m. to 7 p.m.
Where:            SIM
Digital, Toronto. 1 Atlantic Avenue, Suite 110, Toronto, ON M6K 3E7
Exhibitors:      Arri Canada, Canon, CineSys Oceana, Convergent Design, DAV
Solutions Inc., Evertz, For-A, Fujinon Inc., HD Source, KRE Electric, Lentequip
Inc., Rosco, Sennheiser Canada, SHAPE, Sony of Canada, Source Maker, The Source
Shop, Technically Yours Inc., Thales Angenieux, Vistek, ZGC / Cooke, Midnight

About The SIM Group
The SIM Group is a leading supplier of technology to the film and television
industry. Its operating units, SIM Digital, Bling Digital and PS Production Services,
maintain offices across the USA, Canada and China. SIM Digital is a world-class
rental facility specializing in digital production equipment and workflow
services. SIM Digital offers one of the largest and most diverse inventories of
the latest digital cinematography tools from top manufacturers including ARRI,
Sony, RED, Panasonic, Canon, Fujinon, Angenieux, Zeiss, Cooke. In tandem with
its innovative Bling Digital division, the company offers the industry’s most
comprehensive workflow solutions for feature and television production,
encompassing cameras, data, dailies, offline editorial, finishing and
archiving.  PS Production Services is a
rental supplier of lighting, grip, generators and dolly equipment. For more
information, visit
WP2Social Auto Publish Powered By :