Two-time Cannes Lion
winner brings unique storytelling skills and broad experience in international
automotive advertising.

Los Angeles—Julio del Alamo, the
Madrid-based commercial director acclaimed throughout Europe and worldwide for
his cinematic, emotionally rich storytelling, has signed with Accomplice Media for general market
representation in the United States. It marks the first time that del Alamo,
whose credits include BMW, Mercedes-Benz, Volkswagen, McDonald’s and Coca-Cola,
has pursued work in the American general market.
Accomplice Media executive producer Mel Gragido called del
Alamo a superb craftsman who brings a unique point of view to his work,
particularly in automotive advertising. “He’s a great visual storyteller,”
Gragido said. “He does a wonderful job of weaving a human element into his
spots, whether they are about cars or other products. His work is very much in
tune with the direction of advertising today.”

Although del Alamo has not previously pursued work from
American ad agencies, he has worked in the U.S. on many occasions, including
recent campaigns for Jeep and Chevrolet. The latter was a spot for Chevy’s
Malibu produced for the international market. Shot on the California coast, the
ad describes the evolution of the brand from the sixties to the present and is
set to a new version of the Mamas and the Papas classic California Dreamin’.
Del Alamo notes that he personalized the narrative element
to provoke a stronger emotional response from viewers. “I suggested that the
actor touch the car and that reminds him of Malibu’s history,” he recalls. “We
used different textures to capture different eras and different models of the
Julio del Alamo
Del Alamo worked as an assistant director early in his
career (including assisting director Pedro Almodovar). He founded Alamofilms in
1995 and today the company has four directors on staff, links with production
companies globally, and consistently ranks among the top production companies
in Spain. Del Alamo himself has won numerous awards for his work in
advertising, including  two Cannes Lions.
The director has shot virtually everywhere around the globe, with his recent
work including a campaign for Wind that was shot in Greece and a campaign for
Ford filmed in Argentina. His short film Roots recently won the
Sustainable Development Award at the International Unseen Film Festival in
The director notes that his early experience as an assistant
director and his knowledge of editing informs his work behind the camera. The
former helps him to deliver maximum production for his budget, the latter makes
him a better and more economical storyteller. “The experience of running my
company allows me to see projects as a whole,” he explains. “I’m also known for
working quickly. Having been an editor, I know what works and I don’t spend
time shooting things that I know we won’t use later.”
Del Alamo adds that he is eager to apply his skills to
American advertising, saying “that’s where the best ideas are.” “I believe I
can contribute something new by applying a European touch to American
concepts,” he adds. “When a commercial appears on television, many people are
watching, but few are really ‘observing.’ I try to shape my stories to entice viewers
to become observers. That’s when the magic happens.”
Regarding Accomplice Media, del Alamo says that it provides
an ideal platform for exploring the U.S. market. Citing the company’s
experience with other European commercial directors, the director says, “I
found their roster of talent and the projects they’ve done to be quite
interesting. I also felt that I could bring something new to the company, a
different type of storytelling, particularly with cars.”
For more information about Accomplice Media, visit
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