Facility provides editorial, visual effects and color grading services
for ADDY and EMMY-winning work for Monroe Carell Jr. Children’s Hospital, the Tennessee
Lottery and Chinet.

NASHVILLE—The advertising awards
season is in full swing and Filmworkers, Nashville, is proud to have
contributed to a number of local and regional campaigns that are bringing home
the gold.
At the Nashville American Advertising (ADDY) Awards, Lewis
Communications won Best of Show/Broadcast for its campaign for the Monroe
Carell Jr. Children’s Hospital at Vanderbilt. Filmworkers’ Tim Moore was the
editor and Jimmy Cadenas provided color grading services for the campaign,
which employs the tagline “Your child’s very own hospital.”

“The campaign focuses on small things that good parents do
every day for their children,” notes Lewis Communications associate creative
director/art director Sharon Harms. “One key to the success of the commercials
was editorial and timing,” she adds. “Tim did a great job in telling believable
stories, and Jimmy created a look that is authentic.”
The Buntin Group picked up two awards at the Midsouth Emmy
Awards (sponsored by the Nashville Chapter of the National Association of
Television Arts & Sciences) for work that was finished at Filmworkers. Its Cash Cow campaign for the Tennessee
Lottery won for Best TV Campaign. Its Chinet spot Lost Art won for Best Commercial. Tim Moore was the editor and
Jimmy Cadenas was the colorist for both projects.
The Tennessee Lottery’s Cash
Cow
television ads grew out of a popular radio campaign written by The
Buntin Group’s senior vice president/group creative director Tom Cocke. “The
radio ads were written in the vein of The
Andy Griffith Show
,” Cocke says. Although the television ads had different
directors, Filmworkers helped to give them a consistent look. “Jimmy’s color
and Tim’s VFX and editing were key to making the spots flow as a campaign,”
Cocke recalls. “In addition to winning lots of awards, the campaign is selling
well. It’s also one of the client’s favorite campaigns.”
The strategy behind Chinet’s Lost Art was to show how the product can revive the vanishing tradition
of the get-together. Buntin Group creative director Clayton James imagined a woman
strolling through a “Lost Art” exhibit composed of dioramas of dinner parties, block
parties and other social gatherings of the past.
Filmworkers’ Tim Moore was involved early in the project in
helping to plan for the complex (and stunning) visual effects required by the
concept.
“Filmworkers provided a turnkey solution for this
VFX-intensive commercial and that was extremely helpful,” observes James.  “Not only has the commercial received
critical acclaim but it also has resonated with viewers. Our client has
received many letters saying how the commercial inspired them to invite friends
for get togethers.”
Filmworkers Nashville is located at 1006 17th
Avenue South, Nashville, Tennessee 37212. For more information, call
615.322.9337 or visit www.filmworkers.com.
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