Celebrity Director Jim Sonzero’s latest Neutrogena spot starring Julie Bowen debuted
during the Academy Awards.

LOS ANGELES—Jim Sonzero of Sonzero
, Los Angeles, has directed a new
for Neutrogena starring Modern
Julie Bowen. Conceived by New York agency Roberts + Langer DDB,
the spot, which debuted during this year’s Academy Awards broadcast, presents
Bowen in stunning close ups against a clean, minimalist environment. This is
just the latest in a series of commercials that Sonzero has shot for Neutrogena.
Other recent spots have starred Kerry Washington, Bella Thorne and Kristen
Sonzero’s reputation as one of the world’s foremost
celebrity directors has made him the preferred choice to direct many of
Hollywood’s most famous faces. He is known for his ability to make
talent feel comfortable and extract their best possible performances. 
Sonzero’s strong visual signature is also evident in the men’s skincare
category – his latest work includes two adrenaline-fueled spots for L’Oreal Men
Expert starring actor/martial arts expert, Daniel Wu (shot in Hong Kong) and a spot
for Garnier Men and L’Oreal India starring Indian superstar Sushant Singh Rajput.
When it comes to capturing someone’s essence, Sonzero is an
expert. In every area  – whether it be
film or still photography – Sonzero optimizes every aspect of the creative. “It
makes the communication more engaging if the celebrity is relaxed and free to
be spontaneous,” Sonzero says. “Taking problem/solution copy and transforming
it into a meaningful message is a true art in itself. Keeping a playful atmosphere
in the ‘sandbox’ allows for nuances and happy accidents. This is that magic X factor
that can turn a simple ‘girl on a white cyc’ spot into a fun intimate moment
with a celeb, being themselves, not playing a character. The performance layer
is as important, if not more critical, than the visual look of the film.”
Sonzero is a multi-talented director who also works in
feature films and is slated to shoot a horror film at the end of 2014. 
Show reels and contact information can be found at
For more information call 213.631.0552.

Client:              Neutrogena 
Product:           Rapid Wrinkle Repair
Agency:           Roberts + Langer DDB. 
Production:      Sonzero Films, Los Angeles. Jim Sonzero,
director; Pascal Lebegue, director of photography; Joan Babchak, executive
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