All-CG spot produced by Filmworkers’
new VFX and animation unit Churchill Studio introduces “Banshee,” the world’s
largest inverted roller coaster.

CHICAGO—Filmworkers
new creative unit Churchill Studio encourages viewers to face their worst fears
(while enjoying the thrill of their lives) in a new spot for amusement park giant Cedar
Fair and Chicago agency Cramer-Krasselt. Everything
You Fear
is an all-CG spot introducing Banshee,
a new roller coaster debuting at Cedar Fair’s Kings Island park this
summer.

In the spot, the giant ride appears to build itself and then
takes park patrons on an adrenalin-pumping trip full of vertical loops, dives
and zero-g rolls. The ride’s ghostly namesake appears out of nowhere and
pursues the riders, while emitting a bone-chilling scream. The narration notes
that Banshee has “everything you fear: your fear of heights…of falling…of
flying…of demons.”
Led by Visual Effects Director Rob Churchill and Art
Director Daniel Pernikoff, the team from Churchill Studio modeled the animation
after prototype drawings and animatics of the new ride, recreating its
architecture in precise, photo-real detail. The sense of menace is accentuated
by setting the scene at dusk. “The sunset hour allowed us to play with a lot of
cool highlights and shadows,” says Pernikoff. “It’s realistic, but surrealistic
at the same time. Our 3D guys did an amazing job in adding the details that
sell the effect.”
The surreal tone is further enhanced by the appearance of
the Banshee. The ghoulish figure forms out of a vapor trail and swoops over the
screaming riders before resolving into the ride’s logo. “We broke the logo into
its components parts—its arms and hands and tattered clothing, and animated
each part individually,” recalls Churchill. “Working with Daniel on this first
project was amazing!”
Filmworkers provided editorial finishing for an additional 50
spots for Cedar Fair. The entire package will serve as the summer campaign for
all of the parks in the group.
Filmworkers is located at 232 E. Ohio St. Penthouse,
Chicago, IL 60611. For more information, call (312) 664-9333 or visit www.filmworkers.com.
Credits
Title:                       Everything You Fear
Client:              Cedar Fair Entertainment. Kelley Semmelroth, EVP/Chief Marketing Officer; Lupita Suda, Manager Advertising.
Agency:          Cramer-Krasselt, Chicago. Pat Hanna, VP/Creative Director; Larry Liss, Assoc. Creative Director; David Petti; Assoc. Creative Director; Derek Green; Senior VP/Exec. Creative Director; Julie Sheridan, Senior VP/Group Account Director; Tiffany Williams, VP/Account Supervisor; Rich Mules, VP/Management Supervisor; Will Meyers, Producer; Liz Dacko, VP/Campaign Manager; Nancy Bernardin; Business Manager.
Animation &
Post:               Filmworkers (Churchill Studio). Daniel Pernikoff, Art Director/Lead Compositor; Rob Churchill, Nuke Compositor/Flame Online; Charlie Peterson, CGI Artist; Drew Parks, CGI Artist; Quin Barclay; CGI Artist; Fred Keller; Colorist; Jeff Charatz, Online Finish; Derek de Board, Executive Producer.
Edit:               Beast Editorial. Angelo Valencia, Editor; Lauren Scheurer, Post Producer.
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