“Artemis” was part of
a full-slate of creative services for the inaugural awards show hosted by
Bravo’s Andy Cohen and featuring Sarah Jessica Parker.
a full-slate of creative services for the inaugural awards show hosted by
Bravo’s Andy Cohen and featuring Sarah Jessica Parker.
NEW YORK—June 2, 2014—Phoenix
Media Group helped the inaugural CLIO Image Awards get off to an
electrifying start with a beguiling show-opener
about an elegant and enigmatic archer.
Media Group helped the inaugural CLIO Image Awards get off to an
electrifying start with a beguiling show-opener
about an elegant and enigmatic archer.
Reflecting the show’s focus on fashion and beauty
advertising, the 1-minute opener features Brazilian model Palloma Dreher in its
title role as “Artemis.” Wearing a sheer Alex London gown, Dreher appears on
the lawn of a sprawling Long Island mansion and uses a large bow to fire an
arrow at a distant target. When the arrow hits its mark, it explodes in a
shower of purple-hued diamonds that resolves in the CLIO Image Awards logo.
advertising, the 1-minute opener features Brazilian model Palloma Dreher in its
title role as “Artemis.” Wearing a sheer Alex London gown, Dreher appears on
the lawn of a sprawling Long Island mansion and uses a large bow to fire an
arrow at a distant target. When the arrow hits its mark, it explodes in a
shower of purple-hued diamonds that resolves in the CLIO Image Awards logo.
Awards shows often make do with montage-style openers, but
Phoenix Media Group wanted to create something more memorable for the inaugural
event, which was hosted by Bravo TV’s Andy Cohen and featured a special
appearance by Sarah Jessica Parker. “We wanted something more dynamic that
would add to the production value of the event,” says PMG principal Chris
Phoenix, who directed the piece. “Artemis
was designed to be lush and beautiful; its power fits nicely with the mission
of the show.”
Phoenix Media Group wanted to create something more memorable for the inaugural
event, which was hosted by Bravo TV’s Andy Cohen and featured a special
appearance by Sarah Jessica Parker. “We wanted something more dynamic that
would add to the production value of the event,” says PMG principal Chris
Phoenix, who directed the piece. “Artemis
was designed to be lush and beautiful; its power fits nicely with the mission
of the show.”
A full service creative shop, Phoenix Media Group produced
not only the opener but the entire CLIO Image Awards show. Its team wrote
Cohen’s script, produced winner’s slates, graphics and other branding, and directed
the live event.
not only the opener but the entire CLIO Image Awards show. Its team wrote
Cohen’s script, produced winner’s slates, graphics and other branding, and directed
the live event.
Artemis was shot
on the grounds of Old Westbury Gardens, a mansion built in 1906 and listed on
the National Register of Historic Places. Dreher’s performance was recorded
with a Phantom Flex camera operating primarily at 1200 to 2400 fps. Editorial,
compositing and visual effects were completed at Phoenix Media Group’s facility
in New York. Additional visual effects were completed by The Artery and a
portion of the color correction was done at Light Iron. Phoenix’s visual
effects were created using Cinema 4D and AfterEffects.
on the grounds of Old Westbury Gardens, a mansion built in 1906 and listed on
the National Register of Historic Places. Dreher’s performance was recorded
with a Phantom Flex camera operating primarily at 1200 to 2400 fps. Editorial,
compositing and visual effects were completed at Phoenix Media Group’s facility
in New York. Additional visual effects were completed by The Artery and a
portion of the color correction was done at Light Iron. Phoenix’s visual
effects were created using Cinema 4D and AfterEffects.
“This project involved a mix of production techniques that
challenged us on the set and in post,” says senior art director Jeffrey Man,
“but it was very satisfying to pull together a single creative vision and carry
it through the whole process.”
challenged us on the set and in post,” says senior art director Jeffrey Man,
“but it was very satisfying to pull together a single creative vision and carry
it through the whole process.”
Of particular significance was the casting of Dreher. “Palloma is not just a pretty face,”
observes producer Colin Elliott. “She has an intensity and seriousness that we
liked—a slightly dark edge.”
observes producer Colin Elliott. “She has an intensity and seriousness that we
liked—a slightly dark edge.”
At the CLIO Image Awards, Artemis was displayed on 16-foot screens using 8K Christie
projectors. “We received a few ‘It gave me goose bumps,’ comments” recalls
Phoenix of the show’s crowd, which included the crème of the fashion and beauty
advertising community. “This audience
has very high standards and can spot something false in an instant. The fact
that they accepted it, validated all our hard work and is very satisfying.”
projectors. “We received a few ‘It gave me goose bumps,’ comments” recalls
Phoenix of the show’s crowd, which included the crème of the fashion and beauty
advertising community. “This audience
has very high standards and can spot something false in an instant. The fact
that they accepted it, validated all our hard work and is very satisfying.”
The CLIO
Image Awards were held May 7 at the Pierre Hotel in New York City.
Image Awards were held May 7 at the Pierre Hotel in New York City.
About Phoenix Media Group
Phoenix Media Group is a full-service creative studio that
develops and produces programming, advertising and branded content for the full
media spectrum: TV, film, live events, digital, mobile and platform. Simply
put, we create experiences that build brands. And, yes, we win awards,
including ADDYs, PromaxBDAs, Valencia, Effie, OMMA, CLIOs and an Emmy
nomination. But more importantly, we win loyal clients who come to us again and
again for innovative solutions.
develops and produces programming, advertising and branded content for the full
media spectrum: TV, film, live events, digital, mobile and platform. Simply
put, we create experiences that build brands. And, yes, we win awards,
including ADDYs, PromaxBDAs, Valencia, Effie, OMMA, CLIOs and an Emmy
nomination. But more importantly, we win loyal clients who come to us again and
again for innovative solutions.
Phoenix Media Group is located at 375 Greenwich St., New
York, NY 10013. For further information, call 212.965.4720 or visit www.phoenixnyc.tv
York, NY 10013. For further information, call 212.965.4720 or visit www.phoenixnyc.tv
Credits
Title: Artemis (Show open)
Client: CLIO
Image Awards and WWD
Image Awards and WWD
Creative
&
&
Production: Phoenix Media Group, New York. Chris
Phoenix, director; Colin Elliott, producer; Chris Phoenix, Colin Elliott and
Jeffrey Man, writers; Michael “Beau” Grantland, director of photography; Karen
Shapiro, wardrobe and stylist; Alex London, costume designer; Jeffrey Man,
visual effects supervisor; Ed Morris and Konstantine Pope, music; Nicole
Ranucci, associate producer.
Phoenix, director; Colin Elliott, producer; Chris Phoenix, Colin Elliott and
Jeffrey Man, writers; Michael “Beau” Grantland, director of photography; Karen
Shapiro, wardrobe and stylist; Alex London, costume designer; Jeffrey Man,
visual effects supervisor; Ed Morris and Konstantine Pope, music; Nicole
Ranucci, associate producer.
View Artemis here: http://vimeo.com/95804079
Creative Director
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