Rob Churchill to lead new creative
unit, whose first project is an all-CG spot for Cedar Fair.

CHICAGO—Continuing its expansion mode, Filmworkers has formed a new in-house
creative unit, Churchill’s Studio, focused on visual effects and animation. Headed
by Visual Effects Director Rob Churchill, the new unit will provide services
ranging from compositing and visual effects to full CG production.
The new venture will also feature the talents of Art
Director Daniel Pernikoff, who joins Filmworkers from Method Studios, as well
as a team of compositors and animators. Technical resources include multiple
Autodesk Flame and The Foundry Nuke workstations, and a variety of CG, visual
effects and animation desktop systems. The group will work out of an artists
studio environment, newly-built within the Filmworkers facility.
Daniel Pernikoff and Rob Churchill

Visual effects work at Filmworkers has been growing steadily
in response to Churchill’s success for such brands as McDonald’s, State Farm, La
Quinta, Embassy Suites, Capital One and Pizza Hut. The added personnel and
technology will enable the company to tackle more and more complex projects, while
the studio environment will help it retain a creative focus and one-on-one
relationships with clients.
“We now have enough horsepower under the hood to take on the
most demanding projects,” says Churchill, who has been on staff at Filmworkers
since 1997.  “We can do it all,
technically and creatively, from concept through finish.”
Churchill’s Studio is fully integrated with Filmworkers and
all of its post production resources, as well as with hybrid digital production
studio Vitamin. “We can draw on an incredible pool of artists and resources,”
notes Churchill. “We have the best talent in Chicago.” Churchill expects the Studio
to expand further before the end of the year.
In its first project, Churchill’s Studio has produced a
fully-animated spot for amusement park operator Cedar Fair and its new ride,
Banshee. Pernikoff served as Art Director on the project. “It was great to have
the whole team of artists working on the project in the same studio,” Churchill
says. “It made it easy to trade ideas and comments, which is so important to
doing great work—and it shows in the finished product.”
Pernikoff brings diverse experience as a motion graphics
designer, animator, compositor and director. A graduate of Rhode Island School
of Design, he began his career with Digital Kitchen, Chicago, and later spent
six years in New York where he worked through Brand New School, Thornberg &
Forester, Imaginary Forces and other shops. He returned to Chicago in 2012 and
joined Method Studios as a compositor, designer and animator. His resume
includes advertising work for Budweiser, Coors, Cadillac and Lincoln, as well
as broadcast work for Comedy Central, Bravo and ESPN. 
Pernikoff says he is eager to take on the challenge of
helping Filmworkers build its visual effects and animation capabilities. He
adds that he is also impressed with the creative ambitions of Churchill and his
team. “The energy level and passion were just what I was looking for,”
Pernikoff says.
Filmworkers is located at 232 E. Ohio St. Penthouse, Chicago,
IL 60611. For more information, call (312) 664-9333 or visit
WP2Social Auto Publish Powered By :