LOS ANGELES—Continuing to add dynamic, innovative filmmakers to its roster, Madheart has signed director Sandro Suppnig for exclusive representation
in the United States. The Austrian-born director, who splits his time between
New York and Paris, has developed an international reputation for his
involvement in the creation of visually rich campaigns for such fashion brands
as Missoni, Alessandro dell’Acqua, Dsquared, Pepe Jeans, Energie and Miss
Suppnig has
recently garnered wide acclaim for his work for the European hair-care giant Schwarzkopf
and BBDO Germany. His 2-minute film You: A Declaration of Love, about a
man’s elaborate marriage proposal, has generated more than 13 million views on YouTube
and earned Spot of the Day honors on Adweek, which called it “a great ad.” Fast
Company wrote that Suppnig has “set the bar for romantic gesture ridiculously
Sandro Suppnig

“Sandro is a
unique talent whose work is genuine, creative, passionate,” says Madheart
executive producer Lisa Phillips. “The craftsmanship evident in his visuals and
his storytelling skills are stunning. His background in marketing is also clear
in his sense for branding and ability to integrate brands into his films
seamlessly and tastefully. I am excited to work with him and to have an opportunity
to mold what promises to be a great and important career.”
success with Schwarzkopf has him on a roll. He has since booked three projects
scheduled to shoot next month in Germany, Austria and Italy.
will seek new projects for Suppnig in all major U.S. markets. The company’s
sales network includes Mark Andrews on the West Coast and Hot Betty in the
Midwest. It is currently securing new representation partners for New York and
the East Coast, which it sees as particularly fertile ground for Suppnig and
other recent additions to its roster, including Gemma Lee,  Josh Traywick, Mark Altschul and Stefan
Austmeyer. The company has just wrapped its first production with Lee for Barclaycard/US Air and American Airlines out
of Iris Worldwide, New York.
Educated at
the Université Paris Dauphine and at UCLA School for Film, Suppnig is fluent in
German, English, French and Italian. He got his start as a director in New
York, founding Magellan Films in 2010, and began directing short films for
luxury brands. They include An Obsession, a steamy
cocktail of beauty, seduction and lust starring French actor David Kammenos (Trainsporter 3, Empire of Wolves) and German supermodel Katrin Thormann. Shot on
location in Paris, it features fashion from the collections of Dior Homme,
Maison des Talons, Lanvin, Veronique Leroy, Zac Posen and Iceberg.
He followed
that with The Necklace Affair, a tale of
a love triangle set in a 14th century Austrian castle, for the
jewelry brand Linn Lømo. The film’s sensuous, exquisitely rich visuals were
inspired by classic French and Italian cinema. “My aim is to make visually
beautiful films that evoke emotion and touch people,” Suppnig explains. “When I
begin a new project, I seek first to discover its soul, to understand the brand
identity, and what my client needs. My approach is to consult, communicate,
inspire and create.”
constantly observing things,” Suppnig adds, “watching people, situations,
moments. Sometimes I take notes or pictures, sometimes these observations
simply become memories. Then one day, they reappear in modified form in a
is based in Los Angeles. For further information, call 310-421-4441or visit http://www.madheart.com/.  The company is
represented on the West Coast by Mark Andrews (andrewsmark@mac.com), in
the Midwest by Hot Betty (cat@hot-betty.com),
and in the Southeast by Sarah Lange
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