The recently launched
division of Ross Video is using Cartoni heads and tripods as part of its
mission to deliver high quality production services at an affordable price to
an underserved segment of the sports market.

NORTH HOLLYWOOD— Ross Mobile Productions (RMP),
a division of Ross Video specializing in mobile sports production, has selected
fluid heads and tripods for use with its fleet of production vehicles. The
company has acquired nine Cartoni Maxima heads, for payloads up to 86 pounds,
and six Cartoni Delta heads, for payloads up to 48 pounds, all of which are
already in the field and have been used to produce sports programs for such
clients as ESPN, Fox, Time Magazine, People Magazine and the University of

Launched last year RMP has brought innovation to the
business of packaged sports broadcast services through the use of
high-capability, small-format vehicles that take advantage of Ross Video’s
powerful Carbonite Series production switchers and XPression real-time motion
graphics system. That concept has enabled the company to provide cost effective
production services for mid-market sporting events on par with top tier
Currently, RMP operates a fleet  of four mobile production vehicles from
locations in Florida and New York. The company plans to continue building its
fleet and extending its geographic reach with the aim of becoming a source for
world-class mobile sports production nationwide.
Cartoni fluid heads and tripods are an integral part of
RMP’s unique mobile production model. Both the Maxima and the Delta heads
combine ultra-light construction, smooth performance and  ease of use, with a low price point. RMP is
using the Cartoni head in tandem with a variety of HD camera systems including
the Ikegami HDK-95C. “We’ve done a great job in identifying high-end, low-cost
alternatives for production, and Cartoni products are an excellent example,”
said Mitch Rubenstein, President of Ross Mobile Productions. “We have a lot of
confidence in the equipment.”
The Cartoni Maxima is an ideal fit for sophisticated
broadcast packages like those employed by RMP. It features an innovative compact design and Cartoni’s patented
counterbalance system for extremely smooth performance and perfect balance
throughout the 180° tilt range.
The Cartoni Delta is designed for use with EFP cameras and
ENG dockable camcorders with long focal lenses and top mounted viewfinders. Its
continuously adjustable fluid-damping mechanism provides extremely smooth and
precise camera movements.
RMP has provided mobile production services for numerous
sporting events, ranging from basketball and football to cricket and horse
jumping. It has also covered a number of red carpet events. Recent projects
include the Delray Beach International Tennis Championship. “Our people have
been very happy with their experience with the Cartoni heads,” observed
Rubenstein. “Cartoni gear is integral to our plans to delivery groundbreaking
services to this market.”
Reflecting the
state of the art in camera support technology, CARTONI offers
the widest product range in the industry. 79 years of know-how and experience, innovative solutions,
patented technologies and the constant care of serving the professional in any
shooting situation with any camera, make CARTONI synonymous
with excellence in camera support. CARTONI currently exports from Rome, its Italian
headquarters, to 65 countries in five continents, with a network of agents and
distributors serving all major international users. CARTONI’s
mission is to guarantee the cameraman the highest possible reliability, freedom
and creativity in any environment.
CARTONI – Via Giuseppe Mirri, 13 – Rome 00159
(RM) Italy. Phone: +39 064382002 FAX: +39 0643588293
Formed in 1992, CARTONI USA is the North American office of
CARTONI, manufacturer of a wide range of fluid heads, tripods and pedestals for
video and film applications. The company’s products support cameras of all
sizes and descriptions, from the smallest DV cameras to the largest studio
cameras, while adhering to the highest industry standards for quality,
reliability, performance, durability and features.
10663 Burbank Blvd., North Hollywood, CA 91601; 818.760.8290.
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