Director’s branded entertainment short film
explores a man’s mysterious odyssey to discover his true self.

LOS ANGELES—Peter Dietrich, represented in the U.S. by A Common Thread, has directed
a branded entertainment short film for Chinese cell phone giant OPPO, about a
man’s magical quest to find himself. Produced by Red Horse, Shanghai, for BBDO
Proximity, China, The Loop of Life promotes the launch of
OPPO’s new Find 7 smart phone.

The film centers on a callow young man (played by David Atkins) who
spends his days at magic shows debunking the performers’ disappearing acts,
card tricks and other illusions. That ends when a master magician, before a
packed concert hall, transports him back in time. There, armed only with an
OPPO smart phone and smart wristband, he’s instructed to “Find yourself. Find
the magic.” What he ultimately finds is a moment of stunning self-revelation.
Dietrich shot the film over four days in Barcelona, working with Spanish cinematographer
Oscar Faura. The production involved numerous locations, a large cast of
extras, intricate special effects and two principal actors playing older and
younger versions of the central character. The project marked Dietrich’s first
foray into branded entertainment. “The agency wanted something cinematic,” he
recalls. “They wanted it to feel like a small feature rather than a
Dietrich pulled off the magic tricks depicted in the film through a
combination of judicious camerawork, clever editing and CG. “It was quite
demanding…challenging, but also fun,” the director says. “I also enjoyed the
art direction of the scenes set in the ‘70s and ‘80s—the colors, the hair
styles, the magazine covers—all the little details that contributed to the
A Common Thread is located at 4081
Redwood Avenue, Los Angeles, California 90066. For more information, call
310.823.7300 or visit
Client:              OPPO Peter Dietrich
          BBDO Proximity, China. Arthur Ma and Mark Chang, Executive Producers; Frank
Zhao, Creative Director/Writer.
Title:                The Loop of Life 
     Red Horse, Shanghai. Peter Dietrich,
Director (represented in the U.S. by A Common Thread); Oscar Faura, Director of
Photography, Pancho Franciso Chamorro;
Production Designer.
Svcs:       Mamma. Albert Soler and Robert
Lopez, Associate Producers.
           Sandra Trostel, Alex Jurkart.
Post:                Glassworks, Digital Straik.
             Moncho Sánchez-Gómez
& Bernie Greiner
Audio:              Vaudeville, London.   
Music:             Elastic Orchestra. Leo Schmidthals
& Friedrich Weiss.
WP2Social Auto Publish Powered By :