NASHVILLE—Howling Music, a Nashville-based
provider of original music for advertising, has opened an office in London in
collaboration with Grammy-winning music producer, engineer and composer David
Hentschel, known for his work with such artists as Elton John, Genesis and The
Howling Music London will compose and produce music for
television commercials, branded content, web media and other advertising
content for agencies and clients across Europe and the United States. Hentschel
and Howling Music founder David Grow will serve as co-managing directors. The
new venture launches with a small UK-based production and sales team and plans
to bring on additional composers, producers and other staff.
 Hentschel has worked
with Howling Music, Nashville, as a composer on a number of recent occasions,
including projects for Ford and Starbuck’s. Formalizing the relationship became
a natural next step, says Grow. “We’ve wanted to have a presence in London for
a long time, both to attract new clients and to have access to the UK’s
incredible talent pool,” he observes. “David provides us with a great
opportunity to do both. He is an incredible talent, a world-class composer and
he knows everyone in the London music scene. We couldn’t be more excited.”
David Grow, David Hentschel

Grow adds that, while Howling Music London’s primary focus
will be to provide original music for spots in the UK and Europe, it will also
serve as a talent and production resource for the company’s U.S. clients. “To
say nothing of access to bands and indie talent, this relationship opens new
orchestral possibilities for us,” Grow observes. “London’s orchestral players
are considered the finest in the world. Access to these players deepens our
already strong position as a premier music brand.”
Hentschel’s career spans more than four decades and includes
work that has achieved millions of worldwide single and album sales. He was
still a teenager when he began working as an assistant engineer at Trident
Studios, London, where his first credit came on George Harrison’s All Things Must Pass. A few years later,
he earned a Grammy nomination as engineer for Elton John’s landmark album Goodbye to Yellow Brick Road. Other
credits include Harry Nilsson’s Nilsson
¸ Genesis’ Nursery Chryme,
Paul McCartney’s Red Rose Speedway
and Mick Ronson’s Slaughter on Tenth
. He also became an accomplished keyboard and synthesizer player, and
a composer and arranger for film, the latter including the score for Educating Rita.
In addition to Hentschel, creative direction for the new
venture will also be provided by Neal Richardson, founder of Splash Point Music
Ltd, a BBC-award-winning UK record label and publisher.
Grow believes having a presence in London is an important
step in furthering Howling Music’s mission to provide its clients with premier
music. “Ad agencies are very cost conscious today and music budgets are tighter
than ever,” he says. “With a team in London, we have greater access to a whole
new world of talent and production resources. It’s a great next step for us.”
Recent Howling work has included spots for Griffin, Mattel,
Ford and Diakin.
About Howling Music
 Founded in 1999,
Howling Music is an original music production company  specializing in creating original music
solutions for commercials in the television, film and emerging media. Since
their inception, Howling Music has scored hundreds of national and
international commercial spots alongside many of the top advertising agencies
in the world including Wieden and Kennedy, Chiat Day, Crispin Porter Bogusky,
and J. Walter Thompson, New York, among many others. In 2006, Howling
Music  moved their headquarters to
Nashville, TN.
For more information, visit (US) or
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