DGWB’s cleverly
quirky, music-driven spots parody westerns, beach movies, Hollywood musicals
and more!
GLENDALE,
Calif.—Renegade Animation takes
Wienerschnitzel back to the ‘60s in a new, animated advertising campaign for
the restaurant chain. Conceived by Orange County, California agency DGWB, the
commercials use retro animation and jingles to evoke Wienerschnitzel’s 1961
origins.
One spot spoofs vintage TV
Westerns as a hot dog named Big Angus arrives in a southwestern town wearing a
ten-gallon hat and packing a ketchup dispenser where his shootin’ iron ought to
be. Another spot is a send-up of an
MGM-style musical with a guy in top hat and tuxedo starring in an elaborate
production number about Wienerschnitzel’s million dollar “Cash in on a Corn
Dog” sweepstakes.

“We
love doing fun stuff and the retro look is very much up our alley,” says
Renegade Animation executive producer Ashley Postlewaite. “Creating the ads was
a super collaborative process with the agency and the jingle house.”
The
jingles were written by bi-coastal music producer Singing Serpent and range in
style from surfer rock to a breezy, sit-com-flavored pop song. Renegade’s
animation team drew their visual cues from the music. “We took the songs and
ran with them,” recalls director Darrell Van Citters. “DGWB gave us a lot of
freedom. We got to push color and design, and tell fun stories.”

Renegade
Animation produced the campaign using the innovative Flash animation
techniques, impeccable art direction and genial humor that are its hallmarks.
“The campaign has a little of everything,” Van Citters said. “The western song
made us think of the southwest and its amazing sunsets. So rather than go for a
‘High Noon’ look where everything is brightly lit, we took a different direction.
The whole thing is bathed in a beautiful southwestern sunset.”
“We
had a great client, a great agency and a great jingle house,” Van Citters adds.
“It was everything you want in an advertising project—everybody brought
something to the party. There’s nothing like these spots on the air.”
Renegade
Animation is on a roll. The studio recently completed the first season of The Tom and Jerry Show (based on the
classic Hanna-Barbera characters) for Cartoon Network, as well as a national commercial
for Geico. It also produced animated pilots for Amazon, Nickelodeon and PBS.
Renegade Animation is located at 111 E. Broadway, Ste. 208,
Glendale, California 91205. Call 818.551.2351 or visit www.renegadeanimation.com

Credits
Client:  Wienerschnitzel
Agency: DGWB. Jon Gothold, Executive Creative Director’ Courtney Betley, Associate Creative Director/Copywriter; Amy Krause.
Animation: Renegade Animation. Darrell Van Citters, director; Ashley Postlewaite, executive producer; Andy Jolliff, production manager; Alec Megibben and Darin McGowan, storyboard; Sierra Lewis, design; Sara Anderson, cleanup; Jason Plapp, Keith Holven, Joanna Davidovich, Karina Gazizova and Sierra Lewis, animation; Andy Jolliff, composite/editorial.
Music: Singing Serpent.  Chris Fulford-Brown, composer (Chili Dogs, Cash on a Corn Dog, 99 Cent Corn Dogs, Daily Deals, Big Angus); Brandon O’Connell and Conor Meads, composers (Tiki/Ultimate Chili Chees Fries) Glen Galloway, producer. 
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