LOS ANGELES—Travelers now have one more reason to dread airports: zombies. In a
new spot directed by A Common Thread’s
Clay Staub for Universal Studios’ Hollywood and Universal Orlando resorts,
characters from AMC’s The Walking Dead terrorize
people in a busy airport terminal. Conceived by Los Angeles agency David&Goliath,
the ad promotes the theme park’s annual Halloween Horror Nights event, which
this year features zombies inspired by the hit AMC series.
new spot directed by A Common Thread’s
Clay Staub for Universal Studios’ Hollywood and Universal Orlando resorts,
characters from AMC’s The Walking Dead terrorize
people in a busy airport terminal. Conceived by Los Angeles agency David&Goliath,
the ad promotes the theme park’s annual Halloween Horror Nights event, which
this year features zombies inspired by the hit AMC series.
In Arrival,
travelers in an airport terminal are horrified when a horde of zombies bursts out
of a jetway door. The undead trample and devour screaming young adults, other
travelers and flight attendants as they hurry on their way to Universal. “We
wanted to make the spot as scary as
possible and give people a taste of what it’s like to be at the park,” says David&Goliath
copywriter Chris
Juhas.
The spot is
like a horror movie in short, says Staub. “We open on people lounging in an
airport and then strange things begin to happen. From the moment the door
bursts open and the first zombie appears, the tension mounts. It hits ten, then
eleven. By the end you feel as though there are zombies everywhere. They’ve
taken over the airport.”
like a horror movie in short, says Staub. “We open on people lounging in an
airport and then strange things begin to happen. From the moment the door
bursts open and the first zombie appears, the tension mounts. It hits ten, then
eleven. By the end you feel as though there are zombies everywhere. They’ve
taken over the airport.”
Staub, who has
directed several campaigns for Universal, shot the spot in a working airport
and used the make-up team from AMC’s The
Walking Dead¸ who created rotting and disfigured features for the cast of “Walkers.”
“We’ve got a great relationship with the creative team from David&Goliath
and have developed a kind of shorthand in dealing with creative, filmmaking and
production decisions,” Staub says.
directed several campaigns for Universal, shot the spot in a working airport
and used the make-up team from AMC’s The
Walking Dead¸ who created rotting and disfigured features for the cast of “Walkers.”
“We’ve got a great relationship with the creative team from David&Goliath
and have developed a kind of shorthand in dealing with creative, filmmaking and
production decisions,” Staub says.
“We went to a
remote airport and filled it with zombies,” adds Juhas. “The fact that
everything went so smoothly speaks volumes about the professionalism and
creativity of Clay and A Common Thread.”
remote airport and filled it with zombies,” adds Juhas. “The fact that
everything went so smoothly speaks volumes about the professionalism and
creativity of Clay and A Common Thread.”
A Common Thread is located at 4081
Redwood Avenue, Los Angeles, California 90066. For more information, call
310.823.7300 or visit www.acommonthread.tv
Redwood Avenue, Los Angeles, California 90066. For more information, call
310.823.7300 or visit www.acommonthread.tv
Credits
CLIENT: Universal
Studios Hollywood and Universal Orlando Resorts
Studios Hollywood and Universal Orlando Resorts
TITLE: Arrival
AGENCY: David&Goliath,
Los Angeles. David Angelo, chairman/chief creative officer; Ben Purcell and
Steve Yee, group creative directors; Chris Juhas, copywriter; Benjamin Tolbert,
art director; Carol Lombard, director of broadcast production ; Carrie
Lighthall, senior broadcast producer; Camara Price, associate business affairs
manager Brian Dunbar, managing partner/client services; Jamie Simms, account
services; Kelly Yaussi, assistant account director.
Los Angeles. David Angelo, chairman/chief creative officer; Ben Purcell and
Steve Yee, group creative directors; Chris Juhas, copywriter; Benjamin Tolbert,
art director; Carol Lombard, director of broadcast production ; Carrie
Lighthall, senior broadcast producer; Camara Price, associate business affairs
manager Brian Dunbar, managing partner/client services; Jamie Simms, account
services; Kelly Yaussi, assistant account director.
PRODUCTION: A Common Thread, Los
Angeles. Clay Staub, director; J.P. McMahon and Tristan Drew, executive
producers; Eduardo Martinez Solares, director of photography; Leonardo Veras,
producer.
Angeles. Clay Staub, director; J.P. McMahon and Tristan Drew, executive
producers; Eduardo Martinez Solares, director of photography; Leonardo Veras,
producer.
VFX/Make-u: KNB EFX Group.
Edit: Spinach
Editorial. Adam Bright, managing director/editor; Jonathan Carpio, production
coordinator.
Editorial. Adam Bright, managing director/editor; Jonathan Carpio, production
coordinator.
Creative Director
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