Industry veteran will lead
marketing and communications for SIM Digital, PS Production Services, Bling
Digital and Chainsaw.

LOS
ANGELES—The SIM Group today announces the appointment of
Suzanne Lezotte as Director of Marketing. In this position, Lezotte will take
the lead in creating a streamlined marketing solution for the company’s
divisions, which include SIM Digital, PS Production Services, Bling Digital and
Chainsaw.

“We are delighted
to have Suzanne join us with her expertise and knowledge of our industry,” said
Rob Sim, President and CEO. “Her impressive background and extensive network
within the cinematography and production community will help us promote our
services on a broader scale.”

The SIM Group
provides an array of services: cameras and production equipment rentals through
SIM Digital, grip and lighting (in Canada) through PS Production Services, and
post-production services through Bling Digital and Chainsaw.

“With the merger of Chainsaw to our group of
families, we are committed to providing a workflow from production through
post-production,” said James Martin, Chief Strategy Officer. “Suzanne’s ability
to promote and communicate our services through cohesive marketing strategies
will help us reach a new level of company recognition.”

Prior to joining
The SIM Group, Lezotte was Director of Marketing for Bexel, a worldwide
provider of broadcast solutions, and a division of the Vitec Group. She led the
creation and deployment of cohesive marketing strategies and campaigns,
including social media. She worked closely with other divisions of the Vitec
Group, including Anton Bauer, Litepanels, O’Connor and Autoscript. 

Before Bexel,
Lezotte served as Worldwide Marketing Communications Director for Panavision,
where she was responsible for all communications both internally and
externally, including maintaining relationships with magazines and online
publications. In addition, she coordinated well-received events for production
facilities including Panavision Atlanta, Panavision Hollywood and Panavision
Woodland Hills. Her role also included promoting greater visibility for
Panavision with the community via web stories and social media. Before her work
at Panavision, Lezotte served as communications manager for ARRI as well as
editorial director at Creative Planet and editor of ICG Magazine.

After her eldest
son was born with Down syndrome, Lezotte served as the Southern California
committee chair for the Down Syndrome Research and Treatment Foundation. In her
tenure with the organization, she has been successful in creating greater
awareness within various organizations and has helped to raise more than
$100,000 in research funds. She was also the spokesperson for a nationwide PSA
produced by Women in Film, which garnered an Aurora and a Telly award.

Lezotte is a
graduate of Western Michigan University. She, her husband and their three
children reside in Southern California.

About The SIM Group


The
SIM Group, which is majority owned by investment firm, Granite Partners, is a
leading supplier of technology to the film and television industry. Its
operating units, SIM Digital, Bling Digital and PS Production Services,
maintain offices across the USA, Canada and China. SIM Digital is a world-class
rental facility specializing in digital production equipment and workflow
services. SIM Digital offers one of the largest and most diverse inventories of
the latest digital cinematography tools from top manufacturers including ARRI,
Sony, RED, Panasonic, Canon, Fujinon, Angenieux, Zeiss, Cooke. In tandem with
its innovative Bling Digital division, the company offers the industry’s most
comprehensive workflow solutions for feature and television production, encompassing
cameras, data, dailies, offline editorial, finishing and archiving. PS
Production Services is a rental supplier of lighting, grip, generators and
dolly equipment. For more information, visit simgroup.com