Y&R Creative Director &
Filmworkers EP concoct a hilarious ad about a 3D printer hoping to land a spot
on this year’s Super Bowl.

CHICAGO—A souped-up 3D
printer delivers unexpected results in a funny new spot that’s part of Doritos’
annual “Crash the Super Bowl” Ad Contest.
Created by Gordon West, a creative
director at Y&R, Chicago with the help of Filmworkers EP Derek de Board, the
spot centers on a pair of office workers who become intrigued by the almost
magical powers of a gizmo called the “Infinite 8000 3D Printer.” After using
the machine to produce mass duplicates of a hole puncher and a pencil, the
dim-witted duo have the bright idea of producing infinite copies of their
favorite brand of tortilla chip. They prove to be a bit too eager, however,
inserting a chip into the machine while it’s still in the grasp of a fellow
worker. The results are, well, you’ll just have to watch the spot.
De Board’s and West’s Infinite
8000 3D Printer spot is vying against other fan-made ads for a chance to air
during this year’s Super Bowl telecast. The pair could also be eligible for a
cash bonus should their spot crack the USA Today Super Bowl Ad Meter.


De Board said that West proposed
the idea for the spot when the two met for drinks. “We loved the visual gag but
had a heated debate about the 3D printer,” de Board recalls. “Hence the
emergency meet-up for drinks at a local bar.”
After they settled on a concept,
the two men set off for a local hardware store to purchase parts for the ultra
high tech device.  “It had to be new, cool and futuristic,” de
Board explains. “We envisioned it as a cross between the SpaceX Dragon V2
spaceship and a Xerox machine.”
The
finished commercial was produced for a total cost of less than $3,000.00, including
parts for the 3D printer. “We both love 3D printers and wanted to make a spot
that showed off a model of a type of printer we hope exists one day,” de Board
says. “It’s a ‘throw it in, scan it and hit print’ 3D printer.”
You can
view and rate De Board’s and West’s Infinite
8000 3D Printer spot here: https://crashthesuperbowl.doritos.com/gallery/submission/3519
Credits
Creative:              Gordon West, Creative
Director/Writer/Director  
Production:        Frank Donnangelo, Director of
Photography; Ashley Fornelli, Assistant Director; Theresa Yafanaro,
Make-up/Prop; Derek de Board, Line Producer.
Editorial:              White House Post. Brian Gannon,
Editor; Ashley McGinn, Assistant Editor.
Audio:                   Another Country. Drew Weir,
mixer.
Color:
                   Filmworkers. Fred
Keller, Colorist.
CGI:                       Giannini Creative. Casey
Curtis, CG Artist.
VFX:                       Filmworkers. Derek de
Board, Jeff Charatz, Rob Churchill, VFX Artists.
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