Campaigns for ONCE:
THE MUSICAL and ALL THE WAY bring five wins for the entertainment marketing and
advertising agency.

New York, NY— AKA
was a multiple winner at this year’s Davey Awards, scoring five Silver
Awards for its work in behalf of the Tony Award-winning Best Musical ONCE: THE
MUSICAL and Tony Award-winning Best Play ALL THE WAY. The New York
entertainment and marketing agency was honored in categories spanning
broadcast, online and integrated marketing. Sponsored by the Academy of
Interactive and Visual Arts, the Davey Awards recognize the best creative work
from top independent agencies worldwide. This year’s competition attracted more
than 4,000 entries.

AKA NYC Content Director Jamaal Parham says that the
agency’s success is a product of its determination to break the mold and find
new ways to engage with consumers. “AKA continues to push boundaries in
entertainment advertising and marketing,” he observes. “The recognition we’ve
received from the Daveys and other creative competitions, as well as ticket
buyers, is indicative of that.”
Four of AKA NYC’s wins came for its campaign for ONCE: The
Musical and included awards for Commercials (“Gold”), Music Videos (“Leave”),
Online Advertising and Marketing (“Joyce”) and integrated
campaign (“Rebrand—Gold”). The agency’s work for the show included an
innovative, music-oriented broadcast campaign, a first-of-its-kind native
advertising initiative where music videos and other exclusive content was
hosted by New York magazine’s, as well as social media, print,
radio and web components.

“It was a heartfelt campaign based on the emotional power of
the music,” says Parham. “That’s what people responded to.”
A fifth award came for AKA NYC’s national broadcast campaign for
ALL THE WAY, Pulitzer Prize-winner Robert Schenkkan’s political drama about the
Johnson Administration. Television spots focused on the show’s star Bryan
Cranston. “We brought Bryan’s booming personality and Tony Award-winning performance
into your living room,” Parham says. ALL THE WAY broke box office records
during its limited run at the Neil Simon Theatre.

About AKA
AKA is a global,
full-service advertising agency with offices in the US, UK and Australia.
The AKA Group, including Digital Media
and the film advertising agency The Creative Partnership,
delivers creative, strategic and insightful campaigns to the entertainment
industry worldwide.
The New York
office, led by Elizabeth Furze, Scott Moore and Executive Creative Director Bashan Aquart, delivers
innovative solutions across media, marketing, partnerships, interactive,
creative, broadcast, box office and ticketing, and campaign management, with a
proven record for producing sales-driven campaigns for premium, must-see
productions, venues, exhibitions and events.
Current and recent NYC clients include: 2012 Tony
Award® Best Musical winner Once, Matilda The Musical, Rock of Ages, Les
2010 Tony Award Best Musical winner Memphis, A Christmas
Story The Musical, Spider-Man Turn Off the Dark, It’s Only a Play, Love
Letters, The Audience, Wolf Hall, The Heidi Chronicles, The Illusionists, Queen
of the Night, Glengarry Glen Ross, The Trip to Bountiful
, The Glass
and 2014 Tony Award Best Play winner All the Way.
For more information, visit
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