Groundbreaking display
will envelop City Hall in sound and 3D imagery in the culmination of The Music
Center’s annual New Year’s celebration.

HOLLYWOOD—On New Year’s Eve, Los Angeles
residents will have an opportunity to witness one of the largest 3D digital
mapping displays in Los Angeles history. As part of The Music Center’s 2nd
Annual Grand Park’s N.Y.E. L.A. event, L.A.’s historic City Hall will be
transformed into a towering digital sculpture. 
With content conceived by Garson Yu, artistic director of the
award-winning design studio yU+co, in collaboration with the Grand Park team, the
spectacular multimedia display will combine cutting edge 3D projection mapping,
interactive sound, and  a powerful narrative
celebrating Los Angeles, its culture and its people.

“We were excited by the creative challenge of applying
traditional design and story elements to site-specific building architecture,”
says Yu. “Most architectural projection mapping consists of a passive display
on the building’s surface. We are going beyond that by melding narrative
components and interactive sound to produce a rich cultural experience that Los
Angeles has not seen before.”

The centerpiece of the presentation will be an inspiring
10-minute narrative film, written and directed by Yu and the Grand Park
team,  immediately preceding the
countdown to midnight. Mapped to the south and west walls of the City Hall
tower, the 3D film will present a breathtaking and highly personalized tour of
Los Angeles from the point of view of a child. “The story centers on the
everyday life of Angelenos; things that surround us, but that we don’t often
notice,” says Yu. “It evokes the experiences that connect us to one another and
to our city.”
During the five hours leading up to the countdown to
midnight, yU+co will transform Grand Park into a vast audio/visual playground
as City Hall is enveloped in a mesmerizing blend of computer animation, visual
effects, live action cinematography and time-lapse imagery. Themed “The
Heartbeat of L.A.,” the display will incorporate interactive sound as visuals
react playfully to both the voices of the crowd as well as music spun by DJs
and played by local bands in the park.
Spanning the top 22 stories of City Hall, it will be the
tallest interactive sound display ever produced in Los Angeles. “The interactive projection
mapping explores the relationship between visuals, light, sound and the public
audience,” explains Yu. “We will translate music into a visual score, a
seemingly endless and ever-changing light symphony.” 
yU+co originally gained prominence in Hollywood for its innovative
work in designing main titles for movies and television. Since then, the studio
has expanded its repertoire into other areas of design, visual communication
and experiential media. Last year, Garson Yu earned critical and public acclaim
for his groundbreaking public art installation The Interactive New York (T.I.N.Y.) featured at New York’s Pier 57.
The studio’s work in Hollywood and beyond caught the eye of
the organizers of the Grand Park event. “Garson and yU+co excel in design
artistry and short-form narration,” says Grand Park Programming Director Julia
Diamond. “We saw that in their main titles for Oz, The Great and Powerful, Life
of Pi
and many other films. They know how to tell stories that instantly
captivate an audience. That was very important for this project.”
The Grand Park N.Y.E. L.A. projection mapping display was
more than 10 months in the making. yU+co’s production team recorded dozens of
hours of live action footage featuring local arts organizations, city
landmarks, public events and ordinary citizens. Digital artists produced
original graphics and animation. Multimedia programmers developed more than
five hours of real-time equalizer sound visuals.
Carol Wong, VP/Executive Producer of yU+co says that the
scale and complexity of the project, it’s unusual format, and its use of
emerging audio, visual and projection technologies inspired the studio’s
designers, artists and producers. “We were thrilled to take on the challenge of
filling a 3-dimensional vertical canvas standing 22 stories high,” she
observes. “It gave us an opportunity to apply our technical and creative skills
in a new and dramatic way. The passion and energy that our team brought to the
task is clearly evident in the results.”
About yU+co
Since its inception, yU+co. has evolved from a design studio
specializing in film title sequences to a global award-winning multi discipline
creative firm that offers design and production services for feature films,
television, commercials, gaming and new media. Our story-driven approach to
design inspires marketing solutions that engage consumers with brands and
captivating narratives that entertain viewers across multiple digital
offices in Hollywood, Hong Kong and Shanghai, yU+co. boasts an international
talent roster that includes directors, designers, producers, animators,
writers, programmers and visual effects artists. The diversity of our talent
pool creates a wellspring of cross-cultural ideas and experiences that adds
depth and originality to every project we work on. For more information go to
WP2Social Auto Publish Powered By :