TORONTO—The SIM Group will host leading manufacturers of cameras, lenses,
lighting, post production gear and workflow systems at the 10th
Annual SIM Technology Showcase slated for January 29th in Toronto.
The popular event provides members of the production and post-production
communities with a unique opportunity to examine innovative new products,
witness leading edge technology demonstrations and find out from the experts
how these new tools and workflows can benefit their businesses.
Arri, Fujinon, Sony, Panasonic and Sennheiser are among the
nearly two dozen manufacturers taking part. SIM Group divisions Bling Digital,
Pixel Underground and PS Production Services will also host technology

The SIM Technology Showcase offers an experience far
different from large industry trade shows, says SIM Group CEO Rob Sim. “Our
event is more intimate and informal,” he explains. “People have an opportunity
to talk one-on-one with manufacturers and get their questions answered. It’s
also a lot of fun. It’s a chance to reconnect with old friends and make new friends.
The event grows bigger every year.”

Highlights of the 10th
Annual SIM Technology Showcase include:
  • ·      ARRI will
    be showing its new Amira documentary-style camera, which combines exceptional
    image quality with affordability. It will also be demonstrating the Alexa XT
    camera fitted with the new Master Anamorphic lenses; its latest wireless lens
    control system, WCU-4 & SXU-1, and its new Ultra Wide Zoom (UWZ).
  • ·        
    On the lighting side, ARRI will presents its latest LED Fresnel lights, L5-C, L7-C, L7-TT
    and L7-DT; its new compact HMI system, the M8; and its new compact LED soft
    source, LoCaster 2 Plus.
  • ·      Bling
    will conduct workflow demonstrations incorporating QTake video
    assist, customized DIT carts, mobile dailies P.O.D. (Post On Demand) systems,
    and Cinedeck multi-cam post production workflow (tied to SIM Digital
  • ·       FUjinon
    will demo its complete Cabrio family including the new 25-300mm T3.5. It will
    also present the latest revision of the powerful color calibration tool,
  • ·      Pixel
    will present an Avid demo conducted by senior AVID online
    artist Steve Jones. Joneses’ credits run the gamut from the Olympics to such
    television shows as Mayday,
    Nazi Hunters, Motives & Murders
    and Air Aces.
  • ·      PS
    Production Services
    will showcase its 24ft Movie Bird telescoping crane with remote control
    stabilized camera head. 
  • ·      Rosco will
    be showing its new 40ft x 175ft day-to-night translight. The backdrop system
    features seamless panels. It’s also made of weaved cotton is semi-translucent
    to absorb light naturally. As it comes packed in a box, rather than rolled, it
    cuts rigging time in half.

What: SIM Group Toronto’s 10th
Annual SIM Technology Showcase
When: January 29th, 2015,
3 p.m. to 7 p.m.
Where:  SIM Digital Toronto, 1 Atlantic Avenue, Suite 110, Toronto, ON M6K 3E7
   Arri Canada, Canon, DAV Solutions
Inc., Evertz, Fujinon Inc., HD Source, KRE Electric, Lentequip Inc., Rosco,
Sennheiser Canada, Sony of Canada, Source Maker, The Source Shop, Technically
Yours Inc., Fonebook, Thales Angenieux, Vistek, ZGC / Cooke, IHSE USA,
Panasonic, RatPac Dimmers, S1 Studios
The SIM Group
Backed by Toronto-based
investment firm Granite Partners, The SIM Group is a leading supplier of
technology to the film and television industry. Its operating units, SIM
Digital, Bling Digital, PS Production Services, Chainsaw and Pixel Underground,
maintain offices across the USA, Canada and China. SIM Digital is a world-class
rental facility specializing in digital production equipment and workflow
services. SIM Digital offers one of the largest and most diverse inventories of
the latest digital cinematography tools from top manufacturers including ARRI,
Sony, RED, Panasonic, Canon, Fujinon, Angenieux, Zeiss, Cooke. In tandem with
its innovative Bling Digital division, the company offers the industry’s most
comprehensive workflow solutions for feature and television production,
encompassing cameras, data, dailies, offline editorial, finishing and
archiving. PS Production Services is a rental supplier of lighting, grip,
generators and dolly equipment. Chainsaw is a full-service post-production
facility based in Hollywood. It provides color grading, editorial finishing,
visual effects and related services for television, motion pictures and other
media. Pixel Underground is a file-based post-production facility in Toronto
that specializes in color grading, visual effects and online finishing, with
two associated companies FINI Films and StationEX, which provide physical and
file-based media fulfillment and distribution services. For more information,
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