Former Sotheby’s
marketing executive seeks to expand the agency’s reach among art museums, performing
arts organizations, non-profits and other cultural groups.

NEW YORK—Kevin Bradley has joined
entertainment advertising and marketing agency AKA
NYC
as Cultural Business Supervisor. Bradley brings more than 15 years of
experience in marketing for arts organizations and non-profits, including
leadership roles with Sotheby’s, Washington DC’s Signature Theatre and Momentum
Worldwide. In his new role, Bradley will focus on developing relationships with
performing arts groups, museums and other cultural organizations nationwide.
Bradley’s arrival is part of AKA NYC’s broader effort to
diversify beyond its core business in marketing for Broadway shows and other
live events. Managing Partner Scott Moore says that the firm’s innovative “360
strategy,” an integrated package of advertising, marketing, partnerships, interactive,
research and campaign management, can benefit a range of organizations and
brands.
Kevin Bradley

“We are seeking to branch out and create new opportunities
for our staff to work on projects that are challenging and stimulating,” Moore
states. “We do a lot of work for institutional clients in the theater space and
find that very rewarding. Cultural organizations are a natural fit for us; we
believe we have a lot to offer such groups.”

Moore adds that Bradley is an ideal choice to help lead that
effort. “Kevin brings intelligence, savvy and deep experience in working with
high-profile arts organizations,” he says. “He also has tremendous passion for
culture and the arts.”
AKA’s London office, has a long history of working with
museums, performing arts groups, non-profits and governmental bodies, including
London’s Tate Modern, Royal Opera House and National Theatre.
Bradley most recently led the independent marketing
consultancy Stringham Lane Marketing. Previously, he served as Senior Brand
Strategist/Head of Marketing Communications for Sotheby’s, New York. His
background also includes Director of Marketing and Communications for Signature
Theatre, Manger, Business Leadership for Momentum Worldwide, and Business
Development Manager for Plum Benefits.
Bradley’s career highlights include the marketing strategy
and content development behind Sotheby’s record-breaking auction of Edvard
Munch’s The Scream;
the marketing campaign for Signature Theatre’s world premiere of Michael John
Lachiusa’s Giant; the advertising launch behind the opening of the
Rubin Museum of Art; and off-Broadway advertising campaigns for the Tony
Award®-winning I Am My Own Wife and Grey Gardens
He has worked with the Chamber Music Society of Lincoln Center, the Martha
Graham Dance Company, the American Museum of Natural History, the New York
Public Library, the Smithsonian Institution’s Cooper Hewitt Museum and
Playwrights Horizons.
Bradley says that cultural institutions are facing increased
challenges in funding and audience development. “The media market has
fragmented and cultural groups face more competition than ever for people’s
time,” he observes. “Organizations need to be more creative and tech savvy in
reaching audiences.”
“AKA combines a dynamic creative and aesthetic approach with
state-of-the-art analytics,” he adds. “The agency has a great team and an
outstanding body of work. It makes it very easy for me to talk to organizations
about how we can help them.”
About AKA
AKA is a global,
full-service advertising agency with offices in the US, UK and Australia.
The AKA Group, including Digital Media
Services
and the film advertising agency The Creative Partnership,
delivers creative, strategic and insightful campaigns to the entertainment and
culture industry worldwide.
The New York
office, led by Elizabeth Furze and Scott Moore, delivers innovative solutions
across media, marketing, partnerships, interactive, creative, broadcast content,
insights, and campaign management, with a proven record for producing sales-driven
campaigns for premium, must-see productions, venues, exhibitions and events.
Current and recent NYC clients include: 2012 Tony
Award® Best Musical winner Once, Matilda The Musical, Rock of Ages, Les
Misérables, It’s Only a Play, The Audience, Wolf Hall Parts One & Two, The
Heidi Chronicles, Hand to God, Living on Love
and 2014 Tony Award Best Play
winner All the Way.
For more information, visit akanyc.net
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