Los Angeles production company, A Common
Thread, and director/cinematographer Jordan Valenti deliver running footage package
and commercial.
LOS ANGELES—A Common Thread has produced a running footage package for Kia Motors of
America and Los Angeles advertising agency David&Goliath to help launch the
automaker’s 2015 line. Director/cinematographer Jordan Valenti  captured driving footage  of the Kia Cadenza, Optima, Sorento, K900 and
other model vehicles in a variety of urban, suburban and rural settings. The material
will be used in national and regional ad campaigns, on the web, in showrooms
and other outlets throughout the model year.
Valenti used an Edge camera
car system as well as other state-of-the-art rigs, cranes and heads to capture
dynamic views of the Kia cars’ performance. Smaller cameras and specialty rigs
were employed to record unusual and idiosyncratic details. “Our approach is to
choose locations and design shots that express the personality of each individual
car,” Valenti says. “We deliver a lot of textures, a palette of footage that
can be combined and applied in many ways.”

Valenti, who has shot many
automotive projects with A Common Thread, is always looking for new and
interesting ways to shoot cars and capture the driving experience. “Everything
hinges on location and light,” he observes. “Variations on those two attributes
are infinite.”
As an addition to the running
footage package, Valenti directed a 30-second television spot for Sorento.
Titled What About Bob?,  it follows two couples heading on a weekend
trip with an incredible amount of stuff packed into their vehicle, including a
friendly St. Bernard named Bob.
“It was tremendously
rewarding to work with the agency, especially the creative team in taking on the
challenge of combining automotive with lifestyle,” Valenti says. He adds that
combining a conventional commercial production with a running footage package
makes a lot of sense from the perspective of efficiency and value. “We’re
there, the cars are there, why not get the most from the resources?”
A Common Thread is located at 4081
Redwood Avenue, Los Angeles, California 90066. For more information, call
310.823.7300 or visit www.acommonthread.tv

Client:              Kia
Motors of America 
Title:                What about Bob?
Agency:           David&Goliath.
David Angelo, Chairman/Chief Creative Officer; Paul Albanese, Head of
Production/Managing Director; Carrie Lighthall, Sr. Broadcast Producer; Marisa
Bursteen, Jr. Broadcast Producer; Richard Pass, Creative Director.
Production:      A
Common Thread. Jordan Valenti , Director/Director of Photography; J.P.
McMahon and Tristan Drew, Executive Producers.
Editorial:         Spinach
Editorial Adam Bright Managing Director/Editor. Jonathan Carpio Post
Finishing:         Method
Music:             Robot
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