HOLLYWOOD— Hula Post Production provided
editorial systems and support to Selma, the
new film from Paramount Pictures, Pathé, and Harpo Films and director Ava
DuVernay, chronicling the historic civil rights march led by Martin Luther King,
Jr. in Alabama in 1965. The film, which stars David Oyelowo as King, is
currently nominated for two Academy Awards: Best Picture and Best Original Song.
Hula Post Production initially supplied Avid Media Composer
systems and Avid Unity shared storage to editor Spencer Averick and his crew
while they were working on location in Atlanta, where principal photography for
the film was completed. Later, Hula set up identical editorial facilities on
the lot at Paramount Pictures in Hollywood. Hula provided round-the-clock
technical support at both sites.

Selma marks
Averick’s ninth collaboration with DuVernay. He first worked with the director
on her 2008 documentary This Is the Life.
Reflecting on Selma, Averick says
that telling a story based on recent historical events carries special
responsibilities. “We felt a great obligation to get the story right,” he says.
“We knew that there were a lot of people who were in the movement who were
going to see this film.”

Averick added that the editorial team faced a tight
schedule. They had just six months from the start of production to deliver a
finished film.
Support provided by Hula Post Production’s technical crew
helped to alleviate some of the pressure. “It gave me peace of mind to know
that everything was going to be okay,” he recalls. “If a technical issue arose,
Hula was there right away. And they checked in with us periodically to make
sure things were running smoothly.”
Having worked together on many projects, DuVernay and
Averick have developed a comfortable creative rapport. In Selma, Averick says, their goal was to create a film that was more
than a history lesson and provided unique insights into the people who shaped
the events. “We get inside the heads of the characters,” he insists. “It’s an
epic story, but it’s also a personal story.”
Describing his editorial style, Averick adds: “The pace is
methodical. I like to spend time in each moment. If I don’t need to make a cut,
I won’t. This gives the audience time to soak it in and lends to a more
realistic scene.”
Hula Post Production President Denine James Nio says that
the company is proud of its association with Selma and gratified by its critical and popular success. “We were
excited to be involved in it from the start,” she says.
About Hula Post Production
For nearly
20 years, Hula Post has provided exceptional equipment rental services to
the post production and broadcast communities. With offices in Burbank and West
Los Angeles, we are the industry leader in customized workflow solutions. We
offer a large inventory of editorial and finishing systems, storage solutions,
and support gear, and we back it up with the most experienced and knowledgeable
support team in the industry. Whether you need a single system or a complex,
customized workflow to take you from production through post, we can provide
you with the tools to meet your technical requirements, budget and production
For more information, visit http://hulapost.com
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