Ottawa – Rob Sim,
President and CEO of the SIM Group of Companies, today announced that Alexandra
Raffé, Vice President of Production for Thunderbird Films, is the recipient of
the 2015 Douglas James Dales Industry Builder Award. The award was presented to
Raffé at the annual PS Dinner on the Hill, held during the Canadian Media
Production Association Prime Time Conference in Ottawa.
“PS takes great pride in honouring Alexandra
as this year’s recipient of the Douglas James Dales Industry Builder Award,”
said Sim. “She has worked tirelessly over many years to help filmmakers achieve
their visions and to foster a vibrant production community. She truly embodies
the spirit of Canadian filmmaking.”
As a long-time advocate for the advancement of Canadian film and
television, Raffé has spent many years building
organizations that ensure feature films get made in Canada and are seen around
the world.  An active member in the
industry, she is the former CEO of the Ontario Film Development Corporation and
has served on the boards of Film Ontario, the National Screen Institute and the
Canadian Film Centre Feature Film Project. She is also a past member of the National Board of the Canadian Media
Production Association (CMPA), a member of the CMPA-BC Branch Council and currently
serves on the Board of the Youth Media Alliance.
Rob Sim and Alexandra Raffé

“It’s a great honour to accept an award
named for Doug Dales, one of the pioneers of our industry, and to join the
company of past recipients, who have made lasting contributions to the growth
and success of filmmaking in Canada,” Raffé observed. She
added that while the industry is in an enormous state of flux in Canada, as it
is internationally, she is confident that Canadian talent and smarts will find
new paths to storytelling and distributing our stories.  “I’m always an
optimist,” she said.
Over the years, Raffé has helped bring many critically-acclaimed Canadian feature films to
the big screen, including I’ve Heard the Mermaids Singing, White Room, Zero
Patience, The Lotus Eaters and I Love a Man in Uniform, which have collectively
won 11 Genie Awards. She
was Executive Producer on Keith
Behrman’s debut feature film, Flower and Garnet, which won numerous awards
including the Claude Jutra Award at the 2003 Genies, and Larry Di Stefano’s
2006 Love and Other Dilemmas.
After moving into
television production a decade ago, she produced three seasons of the teen hit
multi-cam sitcom Mr. Young, airing on YTV in Canada and Disney XD in the
U.S. and internationally, as well as two seasons each of the multi-camera
sitcoms Package Deal and Some Assembly Required.   She
also acted as Supervising Producer for Zigby, an animated
pre-school series for Treehouse. Raffé developed and produced three seasons
of Zixx, an innovative live action/animation series for Treehouse,
and has recently moved back into feature film, executive producing The
, Siobhan Devine’s debut feature film.  Raffé is also an avid fan of digital media, and has now notched up
production on nearly a dozen games over the last five years.
The Douglas James Dales Industry Builder Award is presented annually by
PS in recognition of a producer’s sustained contributions and commitment to
strengthening the Canadian film and television industry. Each year’s honouree
is selected by a jury composed of the previous recipients including Sandra
Cunningham, Linda Schuyler, Stephen Stohn, Wayne Grigsby, David MacLeod, Doug MacLeod,
Ira Levy, Stephen Ellis, Phyllis Laing, Robin Cass and Paul Pope.
About The SIM Group
Backed by
Toronto-based investment firm Granite Partners, the SIM Group is a leading
supplier of technology to the film and television industry from production
through post. Its operating units, PS Production Services, SIM Digital, Bling
Digital, Chainsaw and Pixel Underground, maintain offices across the USA,
Canada and China. PS Production Services is a rental supplier of lighting,
grip, generators and dolly equipment, supplying equipment for projects ranging
from small commercials to the largest feature films in the world. SIM Digital
is a rental facility specializing in digital production equipment and workflow
services. SIM Digital’s inventory includes digital cinematography tools from
top manufacturers such as ARRI, Sony, RED, Panasonic, Canon, Fujinon,
Angenieux, Zeiss, Cooke and Leica. In tandem with Bling Digital, the company
offers the industry’s most comprehensive workflow solutions for feature and
television production, encompassing cameras, data, dailies, offline editorial,
finishing and archiving. Chainsaw is a full service post-production facility
based in Hollywood with award winning artists who provide creative editorial,
editorial finishing, color grading, visual effects and related services
utilizing AVID, Flame, Baselight and DaVinci Resolve. Pixel Underground is
a file-based post-production facility in Toronto that specializes in color
grading, visual effects and online finishing, with two associated companies
FINI Films and StationEX, which provide physical and file-based media fulfilment
and distribution services. For more information, visit
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