LOS ANGELES—Original has reached out to London to sign one of the
UK’s top commercial comedy directors. Nick Jones has directed funny spots for
eHarmony, Sony PlayStation, AT&T,
Mercedes, Walmart, McDonald’s, Kia, Heineken and scores of other brands.
Original will represent him exclusively for advertising projects in the United
States.
“Nick is an
extremely gifted comedy director and a naturally funny person,” says Original
Executive Producer Bruce Mellon. “Nick  works really well with actors
and knows how to get a laugh, and how to do so with a touch of humanity.” Adds
Original partner Joe Piccirillo, “He is a great addition to Original.”

Jones has
been directing commercials for ten years, after beginning his career in music
videos and television. His strengths are in casting, writing, performance and
dialogue. He also has a keen visual eye and an encyclopaedic knowledge of the
technical side of filmmaking.
For a
recent eHarmony ad, he designed a steel support system, built into a couch, to
hold the weight of a 1300 pound dromedary (who was “matched” to a hapless young
man by an inferior dating service).

In
advertising, Jones’s humor often centers
on ordinary folk caught up in oblique or incongruous situations. A recent ad
for the financial services Affinity Plus takes the form of a banal testimonial
but gives it a wry twist: a couple gushes about a loan officer who is so eager
to please, she serves as their surrogate mother. In a spot for Subway a man
leading an exercise class through a lively Zumba session wakes to find he’s
been hypnotized and has been dancing in a theatre full of people wearing only
his underwear.
“I’ve been
very lucky to been given good material by people who’ve trusted me to make the
most of it,” Jones says, “and many of them have come back to me more than
once.”
Jones honed
his casting eye while working on such British television series as Bruiser and Eastenders. He gave a first break to a number of actors who have
since gone on to great success, including Martin Freeman, Simon Pegg and Ricky
Gervais. “I’m quite good at finding good people and getting them to show their
best,” he says.
Jones says
that he talked to a number of U.S. companies about representation and chose
Original because of the quick rapport he developed with Bruce Mellon. “It felt
right,” he says. “At the end of the day, this business is all about whom you
work with. Building good relationships, person to person, stands the test of
time.” He added that he wanted to be with a well-established company that has
the trust of ad agencies across the country.
About Original
Original is led by
executive producers Bruce Mellon and Joe Piccirillo.  For more information, call (310) 445-9000, or
visit www.originalfilm.com.  
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