Studio’s captivating
3D animated main-on-end title sequence based on the future visions of past generations
.

HOLLYWOOD— yU+co’s main-on-end title sequence
for the Walt Disney Pictures movie Tomorrowland
presents a series of mesmerizing portraits of the future as imagined by
visionaries of the past. The 3D animated sequence, which delivers the movie’s
end credits, takes audiences on a breathtaking tour through a vast metropolis
whose various iterations show the “world of tomorrow” as envisioned by
successive generations of “dreamers.”
The opening scene—inspired by drawings from the 1900 Paris
Exposition—shows hot-air flying machines circling the Eiffel Tower. It then
progresses through the decades depicting an evolving city of the future through
time. The sequence culminates with a contemporary rendition of Tomorrowland, a
gleaming city of skyscrapers, rockets and jetpacks. yU+co’s creative team came
up with the concept for the sequence in collaboration with Tomorrowland director Brad Bird.

The sequence draws on futuristic prognostications by such
far flung sources as Jules Verne, Fritz Lang, Norman Bel Geddes, The Jetsons and NASA. “We found
inspiration in many visions of the future,” says yU+co creative director Garson
Yu. “In every era, there have been dreamers who project future worlds. They
conceived futuristic architecture, cars and flying machines.”

While past generations have imagined “tomorrow” differently,
each has looked forward to it as a better place. “Thematically, the title
sequence, like the movie, is about optimism and a positive belief in the
future,” explains yU+co Concept Designer Edwin Baker. “It’s a statement of
confidence that innovation and technology can improve the world.” The theme of
progress is underscored by a subtle color shift that transitions from soft
pastels in early scenes, to bold, Technicolor tones near the climax.
The theme of human progress is advanced in a variety of
ways. Art Director Synderela Peng notes that each new cityscape presents
architectural features and vehicles that are more “modern” than those that
preceded it. “The camerawork evolves as well,” she says. “In the opening scene,
the camera moves in a linear manner, but in each following section, it becomes
more fluid, sweeping and playful.”
Along with spinning its narrative about the future, the
sequence includes numerous references to the plot of the movie—a central motif
is a jet pack built by the film’s hero Frank Walker (George Clooney). Animated
versions of Britt Robertson’s Casey Newton and Raffey Cassidy’s Athena make
cameo appearances. The sequence also includes a number of real-world
architectural references, including the Frank Lloyd Wright-designed Marin
County Civic Center and Disneyland.
yU+co also designed the film’s brief main title, a reveal of
the title on an abstract horizon, with the “O” in “Tomorrowland” replaced by an
animated drawing of an atom. The atomic drawing recurs at the end of the end
title before resolving into an image of the earth from space. Its surface it
lit up by interconnected pins that identify dreamers.
The atom relates to Brad Bird’s conception of Tomorrowland.
“Brad described Tomorrowland as like a dream that we can’t reach, but is there
all the time,” says Yu. “That was a very important concept. In the main title,
we reveal the name ‘Tomorrowland’ in the distance, lit, not by the sunrise, but
by the energy of the atom, representing hope. Hope is always there, even if we
can’t reach it.”
Intensive research of archival drawings, architecture, art
objects and photographs was followed by months of design and animation
production. The sequence was animated in 3D and delivered in 4K in Dolby’s new
EDR (Extended Dynamic Range) format. Production was completed entirely in-house
at yU+co, notes Peng, adding, “our animators worked very hard and did an
awesome job in bringing our vision to life.”
yU+co has been working to redefine the role of design not
only in motion picture titles, but also in many other forms of visual media. It
designed and produced one of the largest 3D digital mapping displays in Los
Angeles history for the The Los Angeles Music Center’s 2nd Annual
Grand Park’s N.Y.E. L.A. event on New Year’s Eve. It is currently working an
equally ambitious project for a major internet technology company.
“We are intrigued by the possibilities of combining design
with storytelling in new types of entertainment content,” says Yu. “Our goal is
to create rich experiences that people have not seen before.”
About yU+co
Since its inception, yU+co. has evolved from a design studio
specializing in film title sequences to a global award-winning multi discipline
creative firm that offers design and production services for feature films,
television, commercials, gaming and new media. Our story-driven approach to
design inspires marketing solutions that engage consumers with brands and
captivating narratives that entertain viewers across multiple digital
platforms.
With
offices in Hollywood, Hong Kong and Shanghai, yU+co. boasts an international
talent roster that includes directors, designers, producers, animators,
writers, programmers and visual effects artists. The diversity of our talent
pool creates a wellspring of cross-cultural ideas and experiences that adds depth
and originality to every project we work on. For more information go to www.yuco.com.
See yU+co’s “Tomorrowland” credit sequence here.
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