supplier of digital supply chain services, has made two appointments to its
veteran of the digital media industry, assumes the post of Director of Business
Development. She will work to grow the company’s business in traditional
markets, including studios, production companies and distributors. She will
also seek to develop emerging markets including cable companies, satellite
companies, over-the-top distributors (OTT) and
other multiple system operators.
|Cheryl A. Dorsey and Julie Rolf|
Julie Rolf, who also brings
lengthy experience in post-production and supply chain marketing, will serve as
Director, Business Development and Social Media. She will focus on
international new business, including European and Latin American markets. She
will also direct industry outreach via social media and other communications
expanding its production capacity and sales team to support the media
industry’s growing reliance on digital means of content distribution. “We see
strong opportunities to grow both by expanding our client base and by reaching
out to new markets,” said 2G Digital CEO Stephen Buchsbaum. “Cheryl and Julie will help us take advantage of those
opportunities while preserving our reputation for personalized customer
service. We are very happy to welcome them to the 2G team.”
Dorsey previously served as a sales and
marketing executive at CD Media Specialist where she directed on-line and
offline sales, negotiated distribution agreements, and led marketing
activities. Prior to that, she spent eight years as Vice President for
Distribution and Marketing at the Africa Channel. Her background also includes
a post as Director of Affiliate Sales for Black Entertainment Television. She
is a former board member and Vice President of Women in Cable
Telecommunications. In 2007, she was named Woman of the Year by WICT’s Southern
California Chapter in 2007. She was recently elected to the board of the
Alliance for Women in Media.
customer service to its studio clients,” Dorsey said. “I want to leverage my
extensive contacts in order to bring those same values to more companies on the
MSO side and elsewhere.”
Rolf previously served as Director, Sales
Operations and Marketing at Utd. by Content, a provider of media management and
digital distribution services to the news, media and entertainment industries.
Her background also includes a lengthy tenure with the Walt Disney Company,
including three years as Vice President Worldwide Operations of Walt Disney
Home Entertainment. She brings expertise in supply chain strategies, asset
management and workflow optimization.
“I will be working with content owners around
the world, helping them solve challenges and improve the way they deliver media
to the world market,” Rolf said.
and distribution facility serving media and entertainment clients with next-generation
all-fiber technology and attentive customer service.