New investigative
show’s elegant look builds on The Brand Gallery’s earlier work for the
network’s news division.

Greenwich, CT— The complicated world of
Washington politics is transformed into a graceful system of curved glass in
The Brand Gallery’s elegant main
title and in-show graphics package
for Sinclair Broadcast Group’s new Sunday
investigative news show, “Full Measure
with Sharyl Attkisson.”
The design scheme employs red, white and blue
tinted translucent arcs, superimposed over a stylized image of the U.S. Capitol
as a means of communicating the new show’s focus on “accountability in the
public and private sectors,” and to tie it in with the broader Sinclair brand and
reinforce its commitment to investigative reporting.
“This is serious journalism dedicated to serious topics that
impact all of us,” says Scott Livingston, Vice President of News for Sinclair
Broadcast Group.”

Debuting this month, “Full
Measure with Sharyl Attkisson”
will feature the former CBS Washington
correspondent and a team of award-winning journalists taking on “untouchable
topics in a fearless way.” The 30-minute show will initially reach 43 million
households through Sinclair’s portfolio of television stations.
“Full Measure with Sharyl
is The Brand Gallery’s second recent assignment for Sinclair
Broadcast Group Last year, the creative boutique produced a modular on-air
package for news casts in 51 local markets. The package features two design
concepts based on the Curves and Smart Glass themes. The handsome package
provides a unified, contemporary brand image for the Sinclair Broadcast Group
as a whole, while lending itself to easy customization by local stations.

The “Full Measure”
graphics build on the on-air look of the news group while adding new elements
specific to the show. “We employed elements from the Curves and Smart Glass
package to create a visual environment representing the complex web of politics
in Washington,” explains The Brand Gallery Executive Creative Director Iain
Greenway. “It feels architectural and spacious.”

Greenway noted that glass is a metaphor for the show’s role
in “reflecting” and “magnifying” issues of current national interest. “We took
the original design concept to the next level,” says The Brand Gallery Producer
Alison Burke. “We had fun with it and made it more personal to Sharyl and her

Creative elements in the package include the main title,
bumpers, lower-thirds and backgrounds.

About The Brand
Launched by Phil McIntyre and Iain Greenway in 2005, The
Brand Gallery is a creative boutique focused on all aspects of screen media.
Offering strategic, creative and technological expertise, the company helps
leading brands explore new and exciting creative possibilities in the realms of
branding, positioning, integrated digital and promotion. Award-winning creative
strategist Greenway and respected chiefmarketing executive McIntyre are at the
center of each project. Renowned for their versatility and innovation, they
remain single-minded in their commitment to ensuring clients find new, more
effective ways to define and build their brands.
The Brand Gallery is located at 640 West Putnam Avenue,
Greenwich, CT 06830. 203.422.3900.
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