Cinematographer Theo van de
Sande, ASC shares his experience in using the 4K “Ultra HD” camera on
“Cheerleader Death Squad.”

TORONTO—Members of Toronto’s motion picture and television production
community got a first-hand look at Panasonic’s new 4K “Ultra HD” digital cinema
camera, the VariCam 35, in a special technology demonstration hosted by SIM
Award-winning cinematographer Theo van de Sande, ASC (Blade, Deliverance Creek) discussed his
experience in using the new camera to shoot CW’s Cheerleader Death Squad, with cameras supplied by SIM Digital, as
well as television projects for Amazon and CBS. He also conducted a live demonstration
using the VariCam 35 in tandem with a Codex V-RAW
Recorder to record raw 4K camera data. Immediate playback was accomplished via
a Panasonic 4K projector and monitor.

“It was a great opportunity for our customers and colleagues
to see what this new camera can do,” said SIM Digital, Toronto, General Manager
Craig Milne. “We have had a great history with Panasonic products and believe
this new camera is going to be a strong option for many of the DPs we work
Michael Fawcett, Regional Account Manager for Panasonic
Canada, noted that the VariCam 35 has received a warm embrace from the
production community. “SIM Digital has purchased many VariCam 35 units and they
are in steady use in the industry in North America,” he said. “The VariCam 35’s
unique approach to dual ISO of 800 and 5000 is an industry first.”
“Many of the attendees were skeptical of this claim until
Mr. Van De Sande showed content shot at IS0 5000 with very little noise
artifacts,” Fawcett added. “That has allowed him greater freedom setting up lighting on set.”
Van De Sande observed that,
in his view, VariCam 35 is “the ultimate filming machine. “Panasonic has made a
smashing entrance into the world of digital cinema,” he said. “VariCAM 35 is
digital cinema on steroids.”
Since its introduction last fall, VariCam 35 has been
generating considerable buzz for its low light ability, clean look and 5000 ISO
setting. On Cheerleader Death Squad,
Van de Sande used the camera to capture in true 4K. That production also used the
ACES framework to manage color from the set through post production.
SIM Digital has a history of championing new digital cinema
technology and providing its clients with access to the latest industry
About SIM Group:
Backed by Toronto-based investment firm
Granite Partners, the SIM Group is a leading supplier of production equipment,
workflow and post-production solutions, with offices across the US, Canada and
China. Our diverse services can be utilized on any production at any stage. In Canada,
our offices in Toronto and Vancouver service grip and lighting from PS
Production Services and can be complemented with SIM Digital cinematography and
playback equipment for any production’s needs.  Bling, Chainsaw, Pixel
Underground, Tattersall Sound and Picture and Post Factory NY provide an
array of services from dailies, to online and offline editing, to final
color/DI and visual effects, to sound editorial and mixing. Bling’s services,
which include a comprehensive workflow solution, are offered at all offices
across the US and Canada, as well as off-site service through POD (Post on
Demand).  Chainsaw’s full-service facility in Hollywood provides creative
editorial and extensive finishing services with some of the top colorists in
the industry. Rounding out the family of companies are Pixel
Underground, a Toronto-based post-production company, and its associated
service, StationEX, which provides physical and file-based media fulfillment
and encoding/distribution services, Tattersall Sound and Picture, a
provider of sound editorial and mixing for motion pictures and television and
Post Factory NY, one of the East Coast’s top independent post-production
facilities. For more information, visit
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