Highlights will include a
Dolby Atmos demo from Tattersall Sound & Picture.

TORONTO— The SIM Group will host leading manufacturers of cameras, lenses, sound,
grip and lighting, post production gear and workflow systems at the 11th
Annual SIM Technology Showcase slated for January 28th in Toronto.
The popular event provides members of the production and post-production
communities with a unique opportunity to examine innovative new products, witness
leading-edge technology demonstrations and find out from the experts how these
new tools and workflows can benefit their businesses.
Arri, Fujinon, Sony, BandPro and Sennheiser are among the
nearly two dozen manufacturers taking part. SIM Group divisions Tattersall
Sound & Picture, PS Production Services, Bling Digital, SIM Digital and Pixel
Underground will also host technology demonstrations.

Unlike massive trade shows, the SIM Technology Showcase
offers a chance to evaluate the latest tools and techniques up close, in a
relaxed, intimate environment. “Production and post professionals can talk
directly to manufacturers’ representatives about new products,” says SIM Group
CEO Rob Sim. “It’s an opportunity to gather information and to share ideas.
It’s also a lot of fun…that’s why people come back year after year.”
Highlights of this year’s event will include a demonstration
of Dolby Atmos immersive audio technology by Tattersall Sound & Picture. Used
on a number of recent blockbuster features, Atmos produces sound that seems to
flow around the audience for heightened realism. With broadcast standards for
Atmos about to be released, Tattersall Re-Recording Mixer Lou Solakofski and Tattersall General
Manager, Peter Gibson, will demonstrate how television series can take
advantage of the new technology.
“It’s not just about
loud sounds,” Solakofski explains. “It’s more about the sonic details that add
to the viewer’s involvement. Atmos allows you the feeling of being someplace
other than your living room.”
Other demos will
  • Bright
    will present the latest additions to its
    popular line of matte boxes.
  • DAV will
    be showcasing Tiger Technology’s Tiger Box which offers complete and simple
    multi-user shared storage workflow solutions for onset, post and broadcast
  • HD Source
    will be showcasing the new Sony PXW FS5 camera, featuring a Super35 “Exmor”
    CMOS sensor.
    will demonstrate the Draco Ultra KVM extender which enables the operation of
    CPUs from a remotely located workstation.
  • Lectrosonics
    will be introducing its L series LR camera wireless microphone kit for ENG
    and DSLR film and video production.
  • Mac
    Tech LED
    will show its new Artist Series, a superior
    line of energy saving, low-heat LED.Sennheiser will be featuring the new
    Sennheiser AVX camera-mountable
    lavalier digital wireless set.
  • Optics specialist ZGC will be showing the new Cooke Anamorphic/i 65 MACRO Prime, 5/i,
    S4/i, miniS4/i and Anamorphic /i Prime lenses.

What: SIM Group Toronto’s 11th
Annual SIM Technology Showcase
When:  January 28th, 3 p.m.
to 7 p.m.
Where: SIM Digital Toronto, 1 Atlantic Avenue, Suite 110, Toronto, ON M6K 3E7
DAV Solutions Inc., Arri Canada, HD
Source, Sennheiser Canada, Sony Canada, Rosco, Evertz, CineSysOceana, IHSE USA,
Panasonic, The Source Shop, Vistek, Thales Angenieux, Lectrosonics, Bright
Tangerine, Fujinon Inc., Canon, Mactech LED, ZGC / Cooke, Convergent Design and

SIM Group:
Backed by Toronto-based investment firm Granite
Partners, the SIM Group is a leading supplier of production equipment, workflow
and post-production solutions, with offices across the US, Canada and China.
Our diverse services can be utilized on any production at any stage. In Canada,
our offices in Toronto and Vancouver service grip and lighting from PS
Production Services and can be complemented with SIM Digital cinematography and
playback equipment for any production’s needs.  Bling, Chainsaw, Pixel
Underground, Tattersall Sound and Picture and Post Factory NY provide an
array of services from dailies, to online and offline editing, to final
color/DI and visual effects, to sound editorial and mixing. Bling’s services,
which include a comprehensive workflow solution, are offered at all offices
across the US and Canada, as well as off-site service through POD (Post on
Demand).  Chainsaw’s full-service facility in Hollywood provides creative
editorial and extensive finishing services with some of the top colorists in
the industry. Rounding out the family of companies are Pixel
Underground, a Toronto-based post-production company, and its associated
service, StationEX, which provides physical and file-based media fulfillment
and encoding/distribution services, Tattersall Sound and Picture, a
provider of sound editorial and mixing for motion pictures and television and
Post Factory NY, one of the East Coast’s top independent post-production
facilities. For more information, visit simgroup.com
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