SIM Digital, Bling Digital
and Chainsaw provide camera, dailies and post services for PSA  highlighting the need for early detection of
macular degeneration.

Los Angeles— A simple walk in a park can prove heartbreaking for sufferers
of age-related macular degenerative disease as vividly represented in a public
service announcement produced by Women in Film for the Discovery Eye
Foundation’s Macular Degeneration Partnership. The SIM Group, through its SIM
Digital, Bling Digital and Chainsaw divisions, donated a variety of goods and
services toward the production of the PSA, which stresses the importance of
early detection in avoiding the worst consequences of a disease that affects
some 15 million Americans.
Titled One Focus,
the PSA allows viewers to see the world through the eyes of someone afflicted
with AMD. It follows a woman as she visits a park and shows her growing concern
as familiar objects such as signs, flowers, ice cream and faces become blurred.
As the voiceover describes the Macular Degeneration Partnership’s work to
preserve eyesight, the distorted objects become clear again.

“The camera follows our grandmother because it was important
to show how macular degeneration affects the center vision,” says Bonnie
Spence, who directed the spot. ” It’s very confusing and frustrating
when you can no longer recognize faces or read a full sentence. Early
detection and treatment is crucial.” One
is being released domestically and internationally.
The PSA is part of Women in Film’s ongoing program to
produce PSAs pro bono for selected
charitable organizations. Crew and suppliers involved in the production of One Focus donated their time, skills and
resources. The SIM Group’s contribution included a complete camera package from
SIM Group, dailies processing from Bling Digital, and visual effects and post-production
finishing from Chainsaw.
“Women in Film’s PSA program has a stellar reputation, and
we were happy to assist in their work,” said SIM Group Director of Marketing
Suzanne Lezotte. “It was not only an opportunity to support an important and
worthy cause, it was also a chance to work with great people, like Bonnie
Spence, Cinematographer Cynthia Pushek, ASC and Producer Romell
Without the support of the SIM Group and other volunteers,
producing a PSA of this caliber would have been beyond the budget resources of
the non-profit Discovery Eye Foundation. “We were very impressed with
the enthusiasm and professionalism of all of the people who helped make this
possible,” said Judi Delgado, the group’s Executive Director.
Women in Film’s PSA program focuses primarily on charities,
like Discovery Eye Foundation’s Macular Degeneration Program, that help
women and children. A majority of professional volunteers who create the spots
are also women. “This project not only had women as director, cinematographer
and producer, it also featured women in non-traditional roles,” noted
Foster-Owens. “Our boom operator, our key grip and our first assistant camera
were all women.”
About SIM Group:
Backed by Toronto-based investment firm
Granite Partners, the SIM Group is a leading supplier of production equipment,
workflow and post-production solutions, with offices across the US, Canada and
China. Our diverse services can be utilized on any production at any stage. In Canada,
our offices in Toronto and Vancouver service grip and lighting from PS
Production Services and can be complemented with SIM Digital cinematography and
playback equipment for any production’s needs.  Bling, Chainsaw, Pixel
Underground, Tattersall Sound and Picture and Post Factory NY provide an
array of services from dailies, to online and offline editing, to final
color/DI and visual effects, to sound editorial and mixing. Bling’s services,
which include a comprehensive workflow solution, are offered at all offices
across the US and Canada, as well as off-site service through POD (Post on
Demand).  Chainsaw’s full-service facility in Hollywood provides creative
editorial and extensive finishing services with some of the top colorists in
the industry. Rounding out the family of companies are Pixel
Underground, a Toronto-based post-production company, and its associated
service, StationEX, which provides physical and file-based media fulfillment
and encoding/distribution services, Tattersall Sound and Picture, a provider
of sound editorial and mixing for motion pictures and television and Post
Factory NY, one of the East Coast’s top independent post-production facilities. For
more information, visit
Suzanne Lezotte
Director of Marketing
The SIM Group
Linda Rosner

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