HOLLYWOOD—Hybrid post production facility Cognition has appointed Reid Burns as
President of Post Production. With experience in executive, creative and
operational roles, and a track record for spurring growth, Burns will seek to
build relationships with studios, independent producers, filmmakers and the
broader production community. His initial focus will be on growing the
company’s digital intermediate finishing and color grading business.
Burns’ background includes senior positions with Reliance
MediaWorks and Fotokem. Most recently, he served as Senior Vice President of Mexico
City post house Labodigital. “Reid’s
hire represents the whole company philosophy and guiding values: first-rate technical
proficiency and deep knowledge of the industry,” said CEO Brian Pope. “Equally
if not more important, he is a terrific
human being who gets that technology goes hand in hand with art and
soul—otherwise it’s all just so much mush.”
Reid Burns
Launched last fall, Cognition is pioneering a new model for
film and television that transcends traditional boundaries separating
development, production and post. It is nearing completion of a multi-million
dollar expansion of its creative campus in Hollywood that will include the
addition of two 4K digital cinema finishing theaters, a scalable visual effects
pipeline, creative office space and an emerging technologies research facility.
Burns says that the flexibility of Cognition’s approach
and workflow will have a great deal of appeal for studios and producers seeking
more creative and efficient ways to finish all types of projects. “While
production occurs all over the globe, many executives prefer to finish their
projects close to home,” he says. “Episodic television production is also on
the rise in the Los Angeles area. We expect to benefit from both trends by
offering top talent, cutting edge technology, efficient operations and
competitive rates.”

Burns cited Cognition’s adoption of SGO’s Mistika platform—it
has the largest installation in North America—as one example of its competitive
edge. “We are ready for EDR, planning ahead for HDR and using the ACES
workflow on our current feature,” he observes. “We are also thrilled
with Mistika’s robust stereo tools and look forward to projects that are a good
fit in that arena.”
Burns began his career as a color timer and has nearly 100
films to his credit. He later managed laboratory operations at Deluxe. That was
followed by tenures as Director of Global Sales and Technology at Consolidated
Film Industries, Senior Vice President at Fotokem and Chief Operating Officer
at Reliance MediaWorks. His work at Reliance included oversight of 3D work for
such titles as Avatar, Prometheus and Men in Black 3.  He also
founded the VFX and title post production house The Image Resolution and
served as CEO of the VFX/DI and boutique post house Ollin Studio in Mexico
City. He joined Labodigital in 2012. Burns is an associate member of the
American Cinematographers Society.
 Among Burns’ first
tasks will be to add to the facility’s DI staff. New hires are expected to include
a Senior DI Producer, DI Colorist and a business development specialist.
About Cognition
Cognition is a visual imaging studio, media laboratory and
creative campus. Founded in 2015 by Brian Pope, the studio empowers filmmakers
and other creative parties by providing them with the resources, both artistic
and technological, as well as the collaborative environment they need to
produce great work.
Cognition is located at 900 N Cahuenga Blvd., Suite B, Los
Angeles, CA 90038. [323] 874.4487    www.cognition.la
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