As Creative Technology Officer, Phillips
will lead R&D into workflow technologies and educational outreach.

HOLLYWOOD—Hula Post, a leading provider
of editing systems and support for film and television, has appointed Michael
Phillips to the newly-created post of Creative Technology Officer. A veteran
technologist and creative professional, and a former executive with Avid
Technology, Phillips will lead strategy, research and development. He will
focus on developing new workflow solutions and other emerging technologies. He
will also increase Hula’s educational outreach to studios, producers and other
industry professionals.

Michael Phillips
Phillips’ appointment is part of Hula’s effort to broaden
its service offering to support the technology needs of film and television
projects throughout the production cycle. “Production models are quickly
evolving and we want to help producers by providing them with the tools they
need to work smarter, faster and more efficiently,” said Hula President Denine
James Nio. “Michael has demonstrated an incredible knack for recognizing
promising new technologies and a talent for transforming them into marketable
tools that improve the way people work. We are very excited to have him on our
Phillips brings more than 30 years of experience in research
and development, and in hands-on creative roles. Most recently, he led a
production and post production consultancy, advising productions of workflow
design and development.

Phillips spent more than two decades at Avid as part of the
Market Solutions team for Post and as Principal Product Designer. He was a
co-inventor of Avid Film Composer and Symphony lines, now industry standard
editing systems. He was honored with a Sci-Tech Award in 1993 and an Oscar in
1999 as part of the Avid team. He won
an Innovator of the Year honor from the Mass Media Alliance, and holds a dozen
patents related to post production, sound and interactivity.

Phillips’ background
also includes work as an editor and post production supervisor. He was a
partner in the independent production company Miledia Films, and has worked
with the Sundance Institute.
In assessing his new
role with Hula, Phillips said that he looked forward to helping directors,
producers, editors and others streamline their workflows and make better use of
technology. “The production world is changing,” he observed. “Post is now
happening on sets. It’s exciting but producers need better solutions for
managing and coordinating the process.”
Phillips will
conduct a series of seminars on emerging workflow technologies beginning this
summer. The events will cover such topics editing formats, workflows for new camera
systems, emerging storage solutions and integrating color correction and
editing. They will also feature demos of proprietary technologies being
developed by Hula, including its remote review and approval system, Real Time
About Hula Post
Post provides exceptional equipment rental services to the post production and
broadcast communities. With offices in Burbank and West Los Angeles, the
company is the industry leader in customized workflow solutions. It offers a large
inventory of editorial and finishing systems, storage solutions, and support
gear, backed by the industry’s most experienced and knowledgeable support team
in the industry.
For more information, visit
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