HOLLYWOOD—Reid Burns, President of Post
Production at Hybrid post production facility Cognition  will take part in an NAB Show Live panel
discussion on Digital Workflows at the 2016 NAB Show. Burns will discuss
Cognition’s pioneering work in developing new workflows for post-production and
its use of the groundbreaking Mistaka finishing and color-grading platform—the
largest such installation in Los Angeles. The panel discussion is scheduled for
Thursday, April 21st at noon, and will be broadcast online at
and broadcastbeat.com.
Reid Burns
Burns will talk
about Cognition’s current expansion plans and recent projects in an on-camera
interview with postPerspective editor Randi Altman. That interview is slated
for 11:00 a.m., Wednesday, April 20th.
The interview will take place at the postPerspective booth (SL8826) and be broadcast
on the publication’s website.
Burns joined Cognition in 2015. His background includes
senior positions with Reliance MediaWorks and Fotokem. Most recently, he served
as Senior Vice President of Mexico City post house Labodigital.
Launched last fall, Cognition is pioneering a new model for
film and television that transcends traditional boundaries separating
development, production and post. It is nearing completion of a multi-million
dollar expansion of its creative campus in Hollywood that will include the
addition of two 4K digital cinema finishing theaters, a scalable visual effects
pipeline, creative office space and an emerging technologies research facility.

About Cognition
Cognition is a visual imaging studio, media laboratory and
creative campus. Founded in 2015 by Brian Pope, the studio empowers filmmakers
and other creative parties by providing them with the resources, both artistic
and technological, as well as the collaborative environment they need to produce
great work.
Cognition is located at 900 N Cahuenga Blvd., Suite B, Los
Angeles, CA 90038. [323] 874.4487    www.cognition.la
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