HOLLYWOOD—Hula Post Creative Technology
Officer Michael Phillips will discuss the growing importance of metadata in
content distribution in a special session of the Avid Customer Association’s The Future in Motion Conference
in Las Vegas.  Metadata aggregation and
alignment allow content owners, advertisers and consumers to engage with
content during a broadcast or OTT stream. Phillips will describe how it works
and include a live demo. The pre-NAB event is scheduled for Sunday, April 17th
at 1:20pm at the Wynn Las Vegas.
During NAB, Phillips will host a demonstration of Hula
Post’s groundbreaking workflow solution Real Time View. The demo will be held
at the RED Digital Cinema Booth (SL1517) on Wednesday, April 20th at 3:00pm. Real
Time View is the fastest and easiest way to review dailies and editorial media.
The web-based platform allows producers, directors, editors and other creative
decision-makers to view media on virtually any device—computer, tablet or
An Oscar and Sci-Tech Award winner, Phillips joined Hula
Post earlier this year. His background includes more than two decades at Avid
as part of the Market Solutions team for Post and as Principal Product
Designer. He was a co-inventor of Avid Film Composer and Symphony lines, now
industry standard editing systems. He was honored with a Sci-Tech Award in 1993
and an Oscar in 1999 as part of the Avid team. He won an Innovator of the Year
honor from the Mass Media Alliance, and holds a dozen patents related to post
production, sound and interactivity. Phillips’
background also includes work as an editor and post production supervisor. He
was a partner in the independent production company Miledia Films, and has
worked with the Sundance Institute.

About Hula Post
Post provides exceptional equipment rental services to the post production and
broadcast communities. With offices in Burbank and West Los Angeles, the
company is the industry leader in customized workflow solutions. It offers a large
inventory of editorial and finishing systems, storage solutions, and support
gear, backed by the industry’s most experienced and knowledgeable support team
in the industry.
For more information, visit http://hulapost.com.
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