India’s largest
celebration of cinema is part of an ambitious, $10 billion plan to build 4K
theaters and grow the country’s film industry.

BEVERLY HILLS, Calif.—Plans for the 2nd Annual
Indywood Film Carnival, the largest celebration of film ever produced in India,
were announced today at a press conference in Beverly Hills. The world cinema
event will include the All Lights India International Film Festival, featuring
world premiere films from more than 100 countries; and the Indywood Film
Market, India’s premiere global film marketplace; as well as conferences, panel
discussions and workshops focused the world’s fastest growing market for cinema.
The Carnival cinema, supported by the state government of Telangana and
patronized by the Chief Minister of the State Sri K Chandrashekar Rao, will be
held September 24 – 27 at Ramoji Film City, the world’s largest integrated film
studio complex. Corporate partners include KFC, BMW, Pepsi, Qube, Tata.
Sohan Roy

The press conference was hosted by Sohan Roy S K, founder
and director of the Indywood Film Carnival. Mr. Roy is a globally renowned
filmmaker and CEO of Dubai-based Aries Group. Also taking part were Satish Chandran, Executive Vice
President of Aries Group, John Dohm,
Senior Vice President, Operations, Finance and IT, Real D, and Greg
Agostinelli, Vice President, EPICA, Los Angeles.
The Indywood Film Carnival is expected to draw filmmakers,
producers and distributors from around the world as well as thousands of Indian
film enthusiasts. “The film carnival promises a rich visual treat for discerning
cineastes, with an array of national and international entries,” said Roy. “The
global film industry is looking forward to this historic event with keen
interest. For entrepreneurs, the international film market associated with the
carnival provides an ideal platform to meet, network, negotiate and strike
The Carnival is conceived by Roy as the curtain raiser for
the Indywood Project, an ambitious plan to grow film production and exhibition
in India. This $10 billion project is driven by 2000 corporate firms and Indian
billionaires. The aim is to integrate and revamp the entire film industry over
next five years including the launch of 10,000 4K multiplex screens, development
of film studios, animation/visual effects facilities, and film schools.
“Although film production in India continues to grow, the
global share of its theater attendance has reduced to 32 % from 40% over recent
years. Indian consumers have yet to experience quality movies and 4K content due
to the substandard condition of the country’s theaters,” Roy observed. “Our
plan aims to elevate the Indian film industry to be on par with or exceed the
rest of the world.”
The All Lights India International Film Festival will
include competitive categories for features, documentaries, shorts and new
directors. The announced line-up includes world premiere films from the United
States, India, France, Italy, Poland, Argentina, Israel, Ukraine, Malaysia,
Turkey and other countries.
Indywood Film Market is a premier trade market both for
international films seeking access to the Indian market, and for Indian films
seeking global distribution. The market provides a variety of opportunities for
filmmakers and distributors to buy, sell, exhibit and pitch their content.
“Film as a story telling medium brings people of all nations
closer together as they share things that are at our core and make us human,”
said Agostinelli. “Mr. Roy’s Indywood Carnival is a coming-together of hearts
and minds to unify us as movie-goers, industry professionals, artists and
craftsmen for this generation and more importantly the next.”
About Indywood Film
Indywood Film Carnival celebrates the best that cinema has
to offer. Hyderabad, the historic city and cultural hub of Southern India will
roll out the red carpet for the second edition of Indywood Film Carnival from
Sep 24 – 27, 2016. This ultimate film carnival of the world will attract over
3000 delegates and 10,000 footfalls from over 75 countries, film industry
professionals and business heads, entrepreneurs, film journalists and media
experts, industry aspirants and thousands of film enthusiasts from all corners
of the world to Ramoji Film City—the World’s Largest Film Studio and co-host of
the carnival. 
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