Agency honored for
television campaigns for FIDDLER ON THE ROOF and AMERICAN PSYCHO.

NEW YORK—It was an exhilarating night for AKA NYC at the
37th Telly Awards as the entertainment marketing agency won a total of seven
awards for its campaigns for the Broadway musicals FIDDLER ON THE ROOF and
AMERICAN PSYCHO.

AKA’s FIDDLER spot “Tradition”
earned a Silver Award, the competition’s highest honor, in the category Entertainment.
It also picked up Bronze Awards for Directing and Cinematography. The agency’s spot
“Selling Out” for AMERICAN PSYCHO
won four Bronze Awards for Entertainment, Directing, Editing and Graphics. Both
spots were directed by AKA NYC’s directing team Jamaal+Bashan.

AKA NYC is elevating the quality of Broadway advertising
through its daring and inventive concepts, and high production value. FIDDLER’s
“Tradition” captured the mesmerizing energy of Hofesh Shechter’s choreography by
placing a handheld camera directly in the midst of groups of dancers. The
agency evoked AMERICAN PSYCHO’s blend of sex, style and homicide in an ad where
the show’s protagonist, Patrick Bateman (Benjamin Walker), dancing to a Walkman,
is intercut with review quotes and flashes of Manhattan, sultry women and
bloody axes.

“We take people inside the mind of Patrick Bateman,” explains
AKA NYC Executive Creative Director Bashan Aquart. “It’s dangerous, but it’s also
raw and exciting. In Patrick’s mind, there is glass breaking, chainsaws are
roaring and butcher knives are flying across the room…yet, somehow, it’s all
still sexy.”

The Telly Awards are the premier competition honoring
outstanding local, regional, and cable TV commercials and programs, the finest
video and film productions, and online commercials, video and films.  Winners represent the best work of the most
respected advertising agencies, production companies, television stations,
cable operators, and corporate video departments in the world.

Last year, AKA NYC won five Silver Tellys for work for
MATILDA THE MUSICAL, HAND TO GOD, ONCE THE MUSICAL and IT’S ONLY A PLAY.

About AKA

AKA is a global,
full-service advertising agency with offices in the US, UK and Australia.
The AKA Group, including Digital Media
Services and the film advertising agency The Creative Partnership,
delivers creative, strategic and insightful campaigns to the entertainment and
culture industries worldwide.

The New York
office, led by Elizabeth Furze and Scott Moore, delivers innovative solutions
across media, marketing, partnerships, interactive, creative, broadcast content,
insights, and campaign management, with a proven record for producing sales-driven
campaigns for premium, must-see productions, venues, exhibitions and events.

For more information, visit aka.nyc