LOS ANGELES— Sailors manning an ocean liner panic when they find themselves steaming
toward an object of “titanic” proportions in a clever new spot
directed by Peter Dietrich for Chapita’s Molto croissants.

In a scene reminiscent
of a blockbuster movie, the ship’s crew work frenetically to keep the vessel
from colliding with a mammoth object looming before them in the frigid Atlantic.
At the end of the spot, a panoramic image reveals that the menace in the water
is not a big chunk of ice, but rather a floating pastry of epic proportions.
The tagline proclaims Molto’s croissants, “frighteningly big.” The ad was
produced by Topcut for Athens agency Black Cherry.

Dietrich, who directs in
the United States via A Common Thread and was recently named one of the world’s
best commercial directors by Best Ads on TV, plays the scene like an
edge-of-your-seat drama and imbues it with high-end production value. The 1920s
vintage costumes and sets—including the ship’s bridge and engine room—are
meticulously realized. The crew’s attempt to avoid calamity includes cutaways
to an officer frantically spinning the ship’s giant wooden wheel, and burly
sailors straining their muscles to close a valve and shovel coal into a blast
furnace.

Best of all are the
deadpan performances Dietrich elicits from his ensemble cast. Their rising
sense of peril perfectly sets up the end twist as the captain and first mate
stare bug-eyed at the buttery apparition in the water.

Credits

Link to the spot: https://vimeopro.com/acommonthread/molto-frighteningly-big