Switzerland— WCPMedia
is a
leading innovator in the rapidly changing arena of entertainment media
management. Its groundbreaking B2B, web-based platform WCPApp allows content
owners to digitally store, manage, market and transcode media assets, and
deliver them to distributors, broadcasters, video-on-demand services and other
end users, with unprecedented speed and security.
The company
is also helping media producers overcome geographic barriers and the constraints
of working with physical media during the production phase. Recent projects include
The Young Pope with Jude Law and
Diane Keaton, Disney’s Tini
– The Big Change of Violetta
and Black
with Antonio Banderas. Production media stored on its platform
can be seamlessly reviewed and shared with directors, DITs, editors,
post-production facilities, investors and other stakeholders in a controlled
and coherent manner, anywhere in the world. Creative collaboration is improved;
projects are finished faster.

One feature that
differentiates WCP from other cloud-based media management solutions is its
transcoding farm. As a basic standard service, it is used to automatically
generate previews from a master video for the purposes of promotion and
screening. More important, it can also transcode content according to any
particular technical specifications required by the recipients. Quality control
procedures can also be executed during upload or after transcoding.
WCP has
implemented workflows to accommodate all possible transcoding requirements while
delivering optimal quality. That includes such considerations as frame rate
accuracy and scan type conversion. To ensure all this happens reliably and
predictably, it employs several transcoding engines from the best market
providers, including Snell, Telestream and Harmonic.
WCP has
designed its infrastructure with scalability in mind in order to easily manage
growth and traffic peaks. The ability to manage large data sets is, in fact, essential
for storage purposes and the smooth operation of the front-end web application.
It is even more critical for automatic online services provided, such as
ultra-fast file transfers and, as mentioned above, transcoding on demand.
To support
these processes, WCP has implemented a new type of architecture, embedding
shared, ultra-fast storage layers into a virtual environment. This results in a
boost in performance for the transcoding and QC engines that are true game
changers. “Running the platform under a virtual environment was a key strategic
decision for WCP,” explains WCPMedia Services VP Director of Operations
Giovanni Contri. “It facilitates flexibility, service continuity and
scalability that the cloud platform otherwise would not permit.”
A virtual system
was a must in order to:
  • provide
    automatic backup of the OS, reducing the restore process for one server to less
    than 30 minutes
  • make
    any hardware fault an “old souvenir” as the virtual architecture will move a
    server to alternate hardware in real-time and without losing process activity
  • deploy
     new servers in less than 30 minutes,
    providing fast scalability of the WCP farm
  • additionally,
    environments such as VmWare provide rich monitoring tools, facilitating control
    over everything from network traffic to CPU usage.

Needing to
accommodate fast storage, shared among many servers operating under different
operating systems and versions, WCP selected a SAN structure with a scalable
10Gb network, exporting SSD-based LUN using iSCSI protocol. An additional key
component was a file-level-locking security system that could work with different
file systems to ensure writing control of stored files into a volume and to
prevent file corruption.
“As part of
our process of technical analysis and software selection, we were looking for a
flexible and scalable SAN solution that could provide a solid file level
locking security on Windows and Linux OS file systems,” explains Contri. “Our
aim was to ensure writing control of the files stored into a volume and to
prevent the file corruption.”
Services technical and functional requirements were to integrate, into a unique
storage volume, both Linux and Windows servers within a virtual environment for
security and scalability.
completing their due diligence, WCPMedia Services
selected Tiger Technology Tiger Store shared storage workflow software, which:
  • ·        
    hardware agnostic,
  • ·        
    with heterogeneous operating systems,
  • ·        
    easy to install, configure and operate,
  • ·        
    reduce SAN storage speed,
  • ·        
    the best price-to-performance ratio compared with other similar solutions,
  • ·        
    24/7 technical support.

As video
professionals, WCP engineers met Tiger Technology years ago while working with
companies that specialized in the distribution and integration of professional
equipment for television, cinema and telecommunications. “Tiger software
products are among the best solutions robust and easy to manage shared storage,
and are also price competitive. In addition, as Tiger is hardware agnostic, it
was possible to reuse valuable hardware storage already present at client site.
“We also
knew, from our previous experience with Tiger, that 24/7 technical support is
always available, prompt and competent in responding,” says Contri. “Finally,
with Tiger Store, WCP can offer its clients a very rich, automatic and scalable
video solution over the web, providing professional media transcoding and QC
functions without wasting time and money.”
technical support team assisted WCP through the set up phase. “Tiger Store has
provided the performance and reliability we hoped for,” Contri observes. “We
now have a unique configuration that, for the first time, has Tiger Store
running in a virtual environment.”
Tiger Store
is helping WCPMedia Services provide its media and entertainment clients with a
rich, automatic, scalable web-based solution for media asset management. “Our
platform is unsurpassed for fast file transfers, professional-quality
transcoding and digital delivery,” Contri says. “Our clients are breaking free
from outdated, traditional technologies and they are saving time and money.”
About WCPMedia Services
Founded in 2011 in Switzerland, World Content Pole SA (aka WCPMedia Services) is an
entertainment software and services company based in Switzerland and USA (and
now also in Toronto) that manages, markets and distributes content to business
partners and clients quickly, easily and securely. WCPMedia Services offers a
platform of smart process applications that combines proprietary software with
top-tier solutions developed by proven and trusted technology companies.
For more information, visit
USA Office:  7083 Hollywood Blvd. Hollywood CA 90028 
Canada Office: 390 Bay Street, Suite 1706, Toronto M5H 2Y2
Europe Office: Via Zurigo 35, 6900 Lugano, Switzerland
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