Section Meeting on Sept. 14 Is Open to All Professionals
LOS ANGELES — The Hollywood Section of the
Society of Motion Picture and Television Engineers® (SMPTE®), the organization whose standards work has
supported a century of technological advances in entertainment technology,
today announced that the increasingly popular practice of “phoneography”
will be the topic of its September meeting. Phoneography is the use of
smartphones as image capture devices in film and television productions. The
event is slated for Wednesday, Sept. 14, at the Academy of Motion Picture Arts
& Sciences (AMPAS) Pickford Center for Motion Study’s Linwood Dunn Theater
in Los Angeles. It will include special presentations on unique tools and approaches
for creative success in using smartphones, tablets, and similar consumer
devices to capture professional-caliber imagery.

“The smartphone has become an integral part of our ecosystem, and it’s now
a viable tool for creating content,” said Marty Meyer, chair of the SMPTE
Hollywood Section. “Forget big budgets and big iron; this is no-budget,
in-your-pocket tech that is ideally suited for social media offerings.
‘Phoneography’ — yes, it’s a word — is becoming a ‘thing.’”

Beastgrip Chief Executive Officer Vadym Chalenko will
present his company’s new mounting platform for iPhone and iPad devices. He
will discuss his success in using crowdfunding platforms, such as Kickstarter, to
fund the development of the product and demonstrate the capabilities of these
new tools.
Director and producer Sven Dreesbak will join Sean Lawrence,
vice president of business development at Beastgrip, to demonstrate the use and
application of new lenses and mounting platforms for phoneography. They will
provide advice for achieving professional results with these emerging tools for
image capture.
Tony Orcena, editor of the Emmy® Award-winning ABC sitcom “Modern
Family,” will discuss how phoneography was used in the production series. One
episode from the show’s 2015 season was captured entirely using smartphones,
tablets, and laptops. Orcena will describe the impact the devices had on
production time, color correction, and workflow, as well as the adjustments
that were necessary to the mobile operating system templates to accommodate
resolution and framing.
What:  SMPTE Hollywood Section,
Monthly Meeting
Topic:  “Unique
Tools & Creative Success With Phoneography”
When:  Wednesday, Sept. 14, 2016
             6 p.m. Reception
p.m. Presentations
Where: Academy of Motion Picture
Arts & Sciences (AMPAS) Pickford Center
              Linwood Dunn Theater
              1313 Vine St.
Angeles, CA 90028
Price:                    Free for SMPTE Members
and non-members

About the SMPTE® Hollywood
The Hollywood Section of the
Society of Motion Picture and Television Engineers® (SMPTE®)
was originally organized as the West Coast Section in 1928. Today, it
encompasses more than 1,200 SMPTE Members in the Greater Los Angeles area with
a common interest in motion-imaging technology and is its own SMPTE Region. The
Hollywood Section offers free meetings on a monthly basis that are open to
SMPTE Members and non-members alike. Information about meetings is posted on
the Section website at
About the Society of Motion Picture and Television Engineers®
For the past 100 years, the people of the
Society of Motion Pictures and Television Engineers (SMPTE, pronounced
“simp-tee”) have sorted out the details of many significant advances
in entertainment technology, from the introduction of “talkies” and
color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, the
Society has earned an Oscar® and multiple Emmy® Awards for its work
in advancing moving-imagery education and engineering across the
communications, technology, media, and entertainment industries. The Society
has developed thousands of standards, recommended practices, and engineering
guidelines, more than 800 of which are currently in force.
SMPTE’s global membership today includes
7,000 members, who are motion-imaging executives, engineers, creative and
technology professionals, researchers, scientists, educators, and students. A
partnership with the Hollywood Professional Association (HPA®) connects SMPTE
and its membership with the professional community of businesses and
individuals who provide the expertise, support, tools, and infrastructure for
the creation and finishing of motion pictures, television programs,
commercials, digital media, and other dynamic media content. Information on
joining SMPTE is available at  
All trademarks appearing herein are the
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