New commercial and branded content production
company launches with six veteran filmmakers.
LOS ANGELES—Executive producers Joe Piccirillo and Beth Pearson have launched Yard
Dog TV, a production company and “creative incubator” focused on producing
impactful, innovative advertising content. Based in Los Angeles, the company
debuts with a roster of six directors, Tom De Cerchio, Mark Dektor, Ron Hamad,
Vic Huber, Alexander Paul and Joe Windsor-Williams, and plans to pursue
creative opportunities across the United States and internationally. 
“A
commercial production company is all about the talent it represents,” says
Piccirillo. “Success depends on the director and agency working together in
creative harmony to lift the project to its fullest potential. Beth and I share
a commitment to nurturing the creative process and are very excited about the
filmmakers we are working with. Each brings a distinctive voice to his work.”

Piccirillo
and Pearson bring a wealth of experience. After beginning his career as a
director and cinematographer, Piccirillo became an executive producer and has
helped guide the careers of both established and emerging commercial directors
while collaborating with many of the country’s top advertising agencies.

Pearson offers
a deep background as an executive producer and top line producer, and brings
invaluable knowledge of the current marketplace of emerging formats. Her credentials
in automotive advertising are particularly strong, including work for Jaguar,
Ford, Lexus, Toyota, Chrysler, RAM, Infinity and Nissan, among others. “Few
people know the car business like Beth,” notes Piccirillo. “She brings an
incredible insight of production experience and strong relationships.”
Yard Dog’s
directors offer a diversity of experience, aesthetics and skill sets. De Cerchio
is a comedy performance specialist. Dektor is a director/cameraman who works
masterfully with documentary style material, real people and testimonial. Hamad
is a visual storyteller with a gift for capturing natural and emotional
moments.  Huber is a director/cameraman with extensive credits with top
automotive brands. Paul is an acclaimed international director specializing in
both automotive and visual storytelling. 
Windsor-Williams is a photographer turned director whose imagery is
noteworthy for its luxury style and superlative artistic execution in the
automotive arena.
“Each of our
directors is a seasoned professional who knows what it takes to produce
stand-out work in the constantly changing world of commercials and content
creation,” Pearson says.
While
acknowledging the high level of competition, Piccirillo and Pearson believe
that there is room for a company with a passion for storytelling and an honest
commitment to helping its directors thrive. “We believe that success begins by
building an environment of trust; trust in your directors, and trust in your
agency partners. Applying our collective experience, we will work side by side
with our directors and clients to push boundaries and make every project
shine.”
Yard Dog is
located at 1265 S. Cochran Ave., Los Angeles, CA 90019. Call 310.209.8992.
REPRESENTATION
East Coast


Superpowers/NYC
Angelina Powers
angelina@superpowersnyc.com
K.C. Guilino
646-663-4578
Midwest
Robin Stevens Reps
West Coast
Yard Dog
Joe Piccirillo
joe@Yarddog.tv
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