Agency’s campaign for
CHARLIE AND THE CHOCOLATE FACTORY receives multiple honors in competition
honoring small
agency creativity.

NEW YORK— It was a sweet night for AKA NYC
at the 12th Annual Davey Awards as the entertainment marketing
agency captured three Gold Awards for its work on behalf of the upcoming
Broadway musical CHARLIE AND THE CHOCOLATE FACTORY.

AKA won Gold for “Integrated
Campaign in Integrated Campaign-Promotional/Branding” for its Something Delicious campaign. The effort
encompassed online, print and broadcast advertising, including online video
content, broadcast commercials and a spot co-branded with Mastercard. The agency
also earned Gold in the category “Commercial in Commercial-Entertainment,” while
the online video content from the Something
Delicious
campaign won Gold for “Online Advertising & Marketing in
Campaign Categories-Promotional/Branding.” Gold is the highest honor in each
category.

“We are thrilled to
be so honored by our peers in the advertising world,” said AKA NYC managing
partners Elizabeth Furze and Scott Moore in a joint statement. “We are
extremely proud of this campaign, which is the work of a large team of inspired
and dedicated individuals. We congratulate them and the producers of CHARLIE
for their outstanding effort and success.”
AKA’s campaign for CHARLIE AND THE CHOCOLATE FACTORY was
conceived to build anticipation over the arrival of “something delicious” in
New York City. A series of teaser spots centered on a mysterious stranger who
appears in the city riding in a vintage purple sedan. In the climactic
commercial, the stranger is revealed as Willy Wonka and he proceeds to
transform New York’s best loved landmarks into towering candy sculptures. Shot
on location at sites across Manhattan and Brooklyn, the commercial employed
storytelling techniques and dazzling special effects, unusual in a Broadway
advertising campaign.
The agency’s team was led by Executive Creative Director
Bashan Aquart, Content Director Jamaal Parham, Creative Directors Ryan
Cunningham and David Barrineau, Executive Producer Adam Coffia, and Account
Director Jennifer Blanco. Broadway previews for CHARLIE AND THE CHOCOLATE
FACTORY, The New Musical begin on March 28, 2017.
Earning top honors at the Davey Awards, which recognize
outstanding creativity from small advertising agencies worldwide, is becoming
an annual event for AKA. In 2014, it won five Silver Awards for its work in
behalf of the Tony Award®-winning Best Musical ONCE and Tony Award-winning Best
Play ALL THE WAY. Last year, the agency won three Silver Daveys for its
broadcast campaign for MATILDA THE MUSICAL.
CHARLIE AND THE CHOCOLATE
FACTORY The New Musical

Performances begin Tuesday, March 28, 2017
Opening Night Sunday, April 23, 2017

at Broadway’s Lunt-Fontanne Theatre

Tickets now on sale at www.Ticketmaster.com
A Wonka-sized everlasting showstopper
based on the best-selling novel by Roald Dahl

Warner Bros. Theatre Ventures, Langley
Park Productions
and
Neal Street Productions announced
Roald Dahl’s CHARLIE AND THE
CHOCOLATE FACTORY starring
two-time Tony Award winner Christian Borle, begins performances Tuesday, March
28, 2017 and officially opens Sunday, April 23, 2017 at Broadway’s Lunt-Fontanne Theatre (205 West 46th
Street).

Tickets
for the Broadway premiere of Roald Dahl’s CHARLIE AND THE CHOCOLATE
FACTORY
are on sale now at www.CharlieOnBroadway.com or www.Ticketmaster.com (877.250.2929).

Directed by three-time Tony Award winner Jack
O’Brien
, Roald
Dahl’s CHARLIE AND THE CHOCOLATE FACTORY
features
music by Grammy, Emmy and Tony Award winner Marc Shaiman, lyrics by Grammy and Tony
Award winners Scott Wittman and Marc Shaiman, a book by Artistic
Director of Edinburgh’s Royal Lyceum theatre David Greig and choreography by Tony Award nominee and Emmy Award
winner Joshua Bergasse.
Additional songs included by Leslie Bricusse and Anthony Newley from the 1971 Warner Bros. motion picture.

Five-time Tony Award nominee Mark Thompson returns to Roald Dahl’s CHARLIE AND THE CHOCOLATE
FACTORY
for the Broadway production
as scenic and costume designer.

Roald Dahl’s CHARLIE AND THE
CHOCOLATE FACTORY

will also feature lighting design by four-time Tony Award nominee Japhy
Weideman
,
sound design by Andrew Keister, puppet design by Obie and
Drama Desk Award winner Basil Twist, and orchestrations by
three-time Tony Award winner Doug Besterman.

For
more than 50 years Roald Dahl‘s story
of CHARLIE AND THE CHOCOLATE FACTORY has
captured imaginations around the world, and now for the first time Broadway
audiences are invited to experience Willy Wonka’s delightful and semi-dark
chocolate world first-hand. Willy Wonka, world famous inventor of the
Everlasting Gobstopper, has just made an astonishing announcement. His
marvelous—and mysterious— factory is opening its gates…to a lucky few. That
includes young Charlie Bucket, whose life definitely needs sweetening. He and
four other golden ticket winners will embark on a mesmerizing, life-changing
journey through Wonka’s world of pure imagination. Get ready for chocolate
waterfalls, exquisitely nutty squirrels and the great glass elevator, all to be
revealed by Wonka’s army of curious Oompa-Loompas.

Additional casting by will be announced shortly. Casting
is by Telsey + Company/Rachel Hoffman, CSA.
 
The Broadway production of Roald Dahl’s CHARLIE AND THE
CHOCOLATE FACTORY

is produced by Warner Bros. Theatre Ventures (Mark
Kaufman), Langley Park Productions (Kevin McCormick)
and Neal Street Productions (Sam Mendes, Caro
Newling)
.
Social 
Like on
Facebook at https://www.facebook.com/CharlieOnBway/

Follow on Twitter and Instagram at @CharlieOnBway

For more information visit: www.CharlieOnBroadway.com

About AKA
AKA is a global,
full-service advertising agency with offices in the US, UK and Australia.
The AKA Group, including Digital Media
Services
and the film advertising agency The Creative Partnership,
delivers creative, strategic and insightful campaigns to the entertainment and
culture industries worldwide.
The New York
office, led by Elizabeth Furze and Scott Moore, delivers innovative solutions
across media, marketing, partnerships, interactive, creative, broadcast
content, insights and campaign management, with a proven record for producing
sales-driven campaigns for premium, must-see productions, venues, exhibitions
and events.
Current and recent NYC clients include: A Bronx Tale,
Anastasia, Charlie and the Chocolate Factory, Fiddler on the Roof, In Transit,
Les Misérables, Matilda The Musical, Miss Saigon
and Stomp.
For more information, visit aka.nyc.
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