Fully integrated solution used in the
production of the VR experience “Building a Better McDonald’s.”

HOLLYWOOD—February 21,
2017—Hula Post, a leading
supplier of post-production technology and support for motion pictures and
television, has developed an all-in-one workstation for virtual reality content
creation. The workstation features best-in-class solutions for stitching,
stabilization, editorial, visual effects, titling, color correction, finishing
and playback. It is available for lease on a short-term or long-term basis, and
comes with the same 24/7/365 technical support and service that Hula provides
for editing systems, media storage and networking projects.
Hula Post designed the workstation for the growing number of
traditional production and post-production companies entering the VR space. “We
make it very easy for companies to take on VR projects,” said Michael Moncreiff,
Hula’s Senior Vice President for Business Development. “Our workstation
includes everything you need to transform raw production elements into rich,
vibrant, cinematic, immersive VR experiences.”

In the first
use of the new workstation, Hula Post provided post-production services to the
production company, Wonderworld VR, and McDonald’s for a 3D virtual reality
experience introducing its new self-service kiosks (now in use at some
restaurants in Florida, New York and Southern California). Hula managed
editorial, color correction, titling and finishing for the 2-minute piece,
titled Building a Better McDonald’s Just for You, which takes viewers on
a 360-degree, 3D tour of a restaurant equipped with the new ordering system. It
can be viewed on YouTube
or via a mobile phone app.
Hula Post has been a trusted leader in motion picture and
television post production for more than 20 years and brings the same reliable
expertise and responsive support to virtual reality. “Our VR engineers will
help you through each step of set-up, production and delivery,” said Moncreiff,  “and our support team will be at the ready,
24/7 should any issues arise.”
About Hula Post
Post provides exceptional equipment rental services to the post production and
broadcast communities. With offices in Burbank and West Los Angeles, the
company is the industry leader in customized workflow solutions. It offers a large
inventory of editorial and finishing systems, storage solutions, and support
gear, backed by the industry’s most experienced and knowledgeable support team
in the industry. Hula also now offers complete post-production finishing
services, including color correction, editorial finishing, sound editing and
mixing, and deliverables.
For more information, visit http://hulapost.com.
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