Automatic analysis, indexing and searching of video using artificial intelligence techniques to debut at NAB
Boston, MA — axle
(NAB booth
SL13609), the leader in affordable media management, today announced the
release of a breakthrough media analysis and search platform, axle ai, as well
as the first product based on this platform. 
Postproduction teams can save a tremendous amount of time that would
otherwise be spent manually tagging their media, and can benefit from the
ability to find media that may not have been managed at all, often simply with
cryptic multi-digit filenames from camera media. The ‘ai’ in axle ai stands for
Artificial Intelligence, shorthand for a variety of Deep Learning technologies
which are rapidly making machine analysis of media files not only possible, but
compelling in real-world use. 
Based on axle Video’s
radically simple browser user interface and and a visual analysis and search
engine licensed from Visual Atoms, a UK developer of deep learning software, axle
ai helps video postproduction teams bypass the laborious task of entering
detailed metadata about every scene. Instead, users simply select a frame from
a video, or grab an image from any onscreen source including web pages. axle ai
is then able to rapidly identify a ranked list of media clips, as well as the
exact segments in those clips, whose contents most closely match the image.

The first shipping configuration
to deliver this power is the axle ai Appliance, which combines the axle ai
software with a networked processor system with very high throughput optimized to
run the axle ai video search and analysis algorithms.  The axle ai platform is extensible to
encompass additional onsite and cloud-based engines in the future, and is intended
to offer the best available infrastructure for this class of media

“axle ai is a major
breakthrough in media management productivity”, said Sam Bogoch, axle Video
CEO. “In conjunction with axle 2017, it brings automatic metadata creation,
faster production, and new possibilities for media search and reuse to a wide range
of video professionals. This type of solution was not even conceivable until
very recently, and we are excited to be the leaders in bringing it to market.”
“axle ai’s
search engine employs the latest in Deep Learning technology to effortlessly
link landmarks, locations, products or logos, based on their visual similarity”,
said Miroslaw Bober, CTO at Visual Atoms. “axle ai saves users time and money
in everyday tasks such as discovery of relevant content, finding alternative
content, locating the rushes for a given scene
in a shoot, linking edits back
to rushes or finding instances of the licensed material.”  
Pricing and Availability
The axle ai Appliance is priced at $4,995 preconfigured including the software,
the network hardware and the ability to analyze and search against 2,000 hours
of source material.  Licenses for analysis
and search against additional hours of media are priced at $1,650 per 1,000
hours of footage.
Complete turn-key
solutions including axle 2017 media management software, a hardware
configuration to run the software and a connected axle ai Appliance are priced
from $9,995 and up.
Larger server-based or VM
configurations are available for quotation on request.  The product is available for immediate order
from axle Video and its resellers worldwide, with shipments beginning May 31st.

axle Video
Video is the recognized leader in developing radically simple media management
software. It solutions have helped over 400 organizations improve the way they
create, share and store digital video content with media management solutions
that are easy to install, use and afford. axle’s radically simple media
management uniquely addresses a burgeoning need and has caught on rapidly among
video professionals in post-production, education, broadcast, corporate, sports,
house of worship, non-profit, advertising-marketing, and government
organizations worldwide. At its introduction, axle Video’s software was
recognized with the IBC 2012 Best of Show award and at NAB 2013 with the
prestigious DV Magazine Black Diamond and Post Picks awards. axle Video is a
privately held company; its founders have extensive industry experience in
media asset management for creative applications. Learn more at
Visual Atoms
Visual Atoms is a leading provider of content-based visual
asset management solutions. Its award winning FIND visual analysis and search
engine helps businesses and organizations save time and money by allowing them
to search through huge volumes of visual data using visual queries instead of
metadata or keyword, and has found application in diverse fields, from security
and surveillance to video production and broadcasting. Visual Atoms is a
privately held company and its founders have decades of experience in the
development of computer
vision, machine learning and multimedia technologies. Find more at
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